Marketing Digital Marketing

Join Digital Marketing TalentCloud

If you possess mastery in any of the roles or skills below, you can apply to this TalentCloud. Once you become an approved Experfy TalentCloud member, you will get exclusive access to jobs and project opportunities from our clients.

Popular Cloud Architect Roles in this TalentCloud

  • SEM Manager
  • SEM Specialist / PPC Specialist
  • SEO Specialist
  • Social Media Copywriter
  • Keyword Research Specialist
  • Listing Specialist
  • Social Media Analyst
  • Customer Acquisition Specialist
  • Social Media Strategist

Cloud Description

Experts in this TalentCloud should be able to develop, implement, track and optimize the digital marketing campaigns across all digital channels. The TalentCloud members are required to plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Other tasks, abilities, and responsibilities may include:

  • Design, build and maintain a social media presence
  • Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identify trends and insights and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies through digital marketing
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Identify critical conversion points and drop off points and optimizes user funnels
  • Collaborate with agencies and other vendor partners

Required Skills

  • Bachelor’s or master’s degree in marketing or a related field
  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Working knowledge of HTML, CSS, and JavaScript development and constraints