Personalized & Customer Driven Marketing

Retail Analytics

Use analytics to boost your brand and sales, better inform business decisions and provide customers with a more seamless shopping experience.

Personalized & Customer Driven Marketing

Delighting your customers requires building customer profiles that leverage a wide variety of data across multiple channels. This multichannel marketing uses a mix of customer profiles, historic data, real-time events, loyalty programs, social interaction, online behavior and presence to drive predictive analytics and customer insights. By learning where, when, and how buyers are most likely to shop, and which offers and products will appeal to them, you can determine product offerings and personalized marketing campaigns to extract maximum value from both high and low-profit customers. You can optimize your marketing mix, driving channels and redefining customer relationships. The primary goal is to deliver the right experience at the right time using the right channel. Here are some of the applications:

  • Recommendation engine and product recommendation
  • Faceted search and navigation
  • Personalized emails
  • Webpage curation
  • Targeted alerts and offers (increase incremental revenue and shopper loyalty by offering relevant offers)
  • Deliver personalized and seamless shopping experience across all channels and devices where consumers shop
  • Customer Value Campaigns: Multiweek campaigns that reward consumers for shopping and spending more on categories you define
  • Mobile Commerce: Real-time offers that drive the most valuable, loyal and profitable customers right in the aisle

Cutting-Edge Retail Analytics Expertise

Experfy provides the world's most prestigious talent on-demand

Works at Pricewaterhouse Coopers
Senior Consultant - Retail, Internet, & Operations
Worked at AutoZone
Senior Merchandising Analyst
Works at Walmart Labs
Software Engineer

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