Personalized & Customer Driven Marketing

Marketing Analytics

Your place for driving and measuring your marketing success.

Personalized & Customer Driven Marketing

Delighting your customers requires building customer profiles that leverage a wide variety of data across multiple channels. This multichannel marketing uses a mix of customer profiles, historic data, real-time events, loyalty programs, social interaction, online behavior and presence to drive predictive analytics and customer insights. By learning where, when, and how buyers are most likely to shop, and which offers and products will appeal to them, you can determine product offerings and personalized marketing campaigns to extract maximum value from both high and low-profit customers. You can optimize your marketing mix, driving channels and redefining customer relationships. The primary goal is to deliver the right experience at the right time using the right channel. Here are some of the applications:

  • Recommendation engine and product recommendation
  • Faceted search and navigation
  • Personalized emails
  • Webpage curation
  • Targeted alerts and offers (increase incremental revenue and shopper loyalty by offering relevant offers)
  • Deliver personalized and seamless shopping experience across all channels and devices where consumers shop
  • Customer Value Campaigns: Multiweek campaigns that reward consumers for shopping and spending more on categories you define
  • Mobile Commerce: Real-time offers that drive the most valuable, loyal and profitable customers right in the aisle

Cutting-Edge Marketing Analytics Expertise

Experfy provides the world's most prestigious talent on-demand

Worked at Monster
Senior Director - Business Analytics & Reporting
Worked at EMC
Data Scientist - Marketing Science Lab
Worked at CBS Interactive
Associate VP Market Analytics

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