Brand Equity

Marketing Analytics

Your place for driving and measuring your marketing success.

Brand Equity

Brand equity is a set of brand assets and liabilities linked to a brand name and symbol that impact value provided by a product or service. Brand Equity has several dimensions like brand awareness (strength of brand in consumer’s memory), brand image (consumer perception and preferences for a brand), customer-perceived value and brand association. By integrating customer survey data and predictive modeling, our experts can identify optimal routes to build strong brand equity and help you address the following:

  • Demonstrate the impact of strong brand equity – in terms of market share, customer acquisition, brand loyalty and other desirable outcomes
  • Develop a single measure of brand equity that can feed into management scorecards
  • Determine the impact of all business drivers (marketing, economic, competition, operations) on brand KPIs and sales
  • Understand the effect of change in brand KPIs on other brand KPIs and consumer behavior
  • Calculate the financial value (ROI) of a change in brand KPIs
  • Find the right marketing mix to drive brand objectives
  • Determine the future impact of a change in the marketing and messaging strategy
  • Map your brand’s equity against that of key competitors to help you stay one step ahead
  • Establish a reliable and valid framework to pulse the health of your brand over time

Cutting-Edge Marketing Analytics Expertise

Experfy provides the world's most prestigious talent on-demand

Worked at Monster
Senior Director - Business Analytics & Reporting
Worked at EMC
Data Scientist - Marketing Science Lab
Worked at CBS Interactive
Associate VP Market Analytics

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