Brand Equity

Brand equity is a set of brand assets and liabilities linked to a brand name and symbol that impact value provided by a product or service. Brand Equity has several dimensions like brand awareness (strength of brand in consumer’s memory), brand image (consumer perception and preferences for a brand), customer-perceived value and brand association. By integrating customer survey data and predictive modeling, our experts can identify optimal routes to build strong brand equity and help you address the following:

• Demonstrate the impact of strong brand equity – in terms of market share, customer acquisition, brand loyalty and other desirable outcomes
• Develop a single measure of brand equity that can feed into management scorecards
• Determine the impact of all business drivers (marketing, economic, competition, operations) on brand KPIs and sales
• Understand the effect of change in brand KPIs on other brand KPIs and consumer behavior
• Calculate the financial value (ROI) of a change in brand KPIs
• Find the right marketing mix to drive brand objectives
• Determine the future impact of a change in the marketing and messaging strategy
• Map your brand’s equity against that of key competitors to help you stay one step ahead
• Establish a reliable and valid framework to pulse the health of your brand over time