Sports Marketing Analytics

Sports is Big Business and Big Data and Sports Marketing Analytics can help you to leverage the latest marketing techniques to get the most out of your sports operation. Consistently appealing to customers requires that you gather and analyze data about existing and potential customers, build marketing profiles and market your product across multiple channels. This is a complex landscape that requires the effective utilization of myriad techniques, tools and technologies including demographic, geographic and historical data, real-time marketing, loyalty programs, social media, mobile telephony, behavioral insights and predictive analytics. By leveraging information about where, when, and how sports fans engage with your sports products, and which campaigns appeal most to them, you can determine the most effective product offerings and personalized marketing initiatives can extract the maximum lifetime value from both hard-core and casual fans. You can enhance profitability by generating more revenue and utilizing scarce and costly financial and staff resources most effectively. Sports is a business and like all businesses, the best managed ones succeed over the long haul. Here are some applications, we offer:

• Customer profiles
• Personalized emails
• Dynamic landing pages
• Customer Value Campaigns
• Loyalty programs
• Targeted alerts and offers
• Personalized multichannel marketing experiences
• Mobile commerce