Marketing Marketing Analytics

We connect you with the best Marketing Analysts to make sure your projects are completed to perfection

Popular roles in this TalentCloud

  • Marketing Data Analyst
  • Pricing Analyst
  • Market Research Analyst

Cloud Description

Marketing Analytics experts in this TalentCloud should be able to harness advanced metrics and analytical tools to provide actionable overall market and customer insights to address key strategic questions. TalentCloud members are required to track key KPIs, ROI, research client behavior, and explore market trends and opportunities.


  • Plan and implement an overall marketing analytics strategy
  • Define important KPIs to track and measure
  • Measure different KPIs for different channels
  • Explain and brainstorm on existing and new marketing analytics strategies
  • Contribute data-driven content regularly
  • Collaborate with both front-line marketers and senior leaders
  • Forecast and develop the right strategies, campaigns, and tests to run

Required Skills

  • BA/BS degree or equivalent working experience
  • Experience with analytic techniques, statistical modeling, and web analytics
  • Ability to extract meaningful information from data
  • Suggest action for improvement based on insights from data
  • Expert in Microsoft Excel, and Google Analytics, at minimum
  • Proficiency in Microsoft Office Suite Preferred
  • Experience with Adobe Analytics (Omniture SiteCatalyst), Adobe Target, Adobe Audience Manager, or similar web analytics, web optimization, or data management platforms
  • Experience with Tableau or similar data visualization tools
  • Experience in statistical analysis (SAS or R)

Are you an Expert in this field?

If you possess proficiency in any of the skills in this field, you can apply to this TalentCloud. Once you have been approved to join this Cloud, you will be able to access exclusive contract opportunities from our clients.