William Schmarzo is Chief Technology Officer, Dell EMC Global Services Big Data Practice at EMC. He is the author of “Big Data: Understanding How Data Powers Big Business” and “Big Data MBA: Driving Business Strategies with Data Science”. He’s written white papers and is a frequent speaker on the use of Big Data and data science to power an organization’s key business initiatives.  He is a University of San Francisco School of Management (SOM) Executive Fellow where he teaches the “Big Data MBA” course.