Wajiha Ahmed

Wajiha Ahmed

Wajiha Ahmed is Deputy Director at Bankable Frontier Associates and an International User Experience (UX) researcher. She is an advisor to banks, MFIs, and entrepreneurs aiming to better understand the intersections of user experience and financial services in emerging economies. An experienced practitioner with over 9 years of experience, she uses human-centered design/UX and ethnographic research methods to design appropriate and effective solutions.