Seema Gupta

Seema Gupta

Prof Seema Gupta is the Chairperson of Post Graduate Program in Enterprises Management (PGPEM) and an associate professor of Digital Marketing at IIM Bangalore. She is the author of the book “Digital Marketing”, and has written case studies on interesting marketing issues in leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen, etc and they are listed on Harvard business publishing portal.