Schaun Wheeler is a senior data scientist at Valassis Digital, an advertising and marketing intelligence company. After building data science capabilities for the U.S Department of the Army and working as a data scientist in an educational travel firm and then an asset management startup, he founded and directed the data science team for Success Academy Charter schools in New York City. His current work focuses on location semantics and his broader interests include data science ethics, analytic design, and the creation of humane HR practices in the tech industry. He is a formally trained anthropologist.