John Winsor, an entrepreneur, thought-leader and global authority on open innovation, is the executive-in-residence at Harvard Business School’s Laboratory for Innovation Science at Harvard (LISH) and founder and CEO of Open Assembly, a company that provides content, community, and strategic advising for organizations, people and platforms to co-create the future of work. His books include “Beyond the Brand,” “Spark,” “Flipped, and the best-selling “Baked In,” winner of the 2009 800-CEO-READ Business Book Award in marketing, Winsor is an advisor to the Interactive Advertising Bureau and the Digital Initiative at Harvard Business School, and a regular contributor to the Harvard Business Review, The Guardian, Forbes, and Digiday.