Don Peppers

About Me

Don Peppers is an author and co-founder of Peppers & Rogers Group. He is recognized as one of the world’s leading authorities on customer-focused business strategies. His latest endeavor, CX Speakers, delivers workshops, keynote presentations and thought leadership consulting on customer experience topics.  He has co-authored nine international bestsellers that collectively sold over a million copies in 18 languages, including their trailblazing first book, The One to One Future (Doubleday 1993). His most recent, Customer Experience: What, How and Why Now, is a collection of essays offering insights on building and maintaining a customer-centric business. He is also one of the most widely read LinkedIn influencers on the topic of “customer experience,” with over 300,000 followers.

Why Artificial Intelligence is Inherently Biased, and How to Minimize the Damage

It may be virtually impossible to develop artificially “intelligent” systems that aren’t at least somewhat contaminated and biased, in the same way, that it is impossible for a human mind to be entirely unaffected by bias. But if you want to ensure that your own machine learning tools are at least as objective as possible, then you should do your best to minimize the bias

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