Clark Boyd is a digital marketing and analytics specialist, based in New York City. After running large departments at digital marketing agencies, he now works as an independent consultant. He is a Subject Matter Expert for eConsultancy, EMERITUS, AVADO, and the Digital Marketing Institute. Clark also works as an Editorial Associate for Towards Data Science and a columnist for technology website ClickZ. He worked with brands including American Express, General Motors, and Adidas on their SEO, PPC, and analytics strategies. Recent speaking engagements have seen Clark tread the boards at Social Media Week NYC, Google, Facebook, and the Social Media Strategies Summit.