Understand your business, customer and competition. Develop positioning, messaging and branding. Gain lead generation strategies using the latest tools and strategic next steps for turning leads into customers and customers into promoters.
What am I going to get from this course?
Skills to be gained:
- Marketing research
- Branding, positioning and messaging fundamentals
- Customer lifecycle and funnels-based marketing
- Lead generation campaign development
- Content marketing
- Nurturing, contact strategies and customer marketing
- Understanding of current marketing technology
Prerequisites and Target Audience
What will students need to know or do before starting this course?
Some tactical marketing experience would be helpful.
Who should take this course? Who should not?
Business executives and marketing professionals wanting to develop a deeper understanding of today’s holistic and data-driven marketing approaches and how to get started implementing more impactful campaigns to grow revenue and build loyalty.
Module 2: Marketing Strategy
About Marketing Strategy
The Discovery process: Your Customers
The Discovery Process: Your Company
The Discovery Process: Your Product
The Discovery Process: Your Competition
Next Steps: Your Positioning
Next Steps: Your Company Brand
Next Steps: Your Messaging
Module 10: Lead Generation
Campaign First Step: Lead Generation
Module 11: Beyond Lead Generation
Strategic Next Steps: Beyond Lead Generation
Summary and Conclusion