Industry Consumer Goods and Retail
Specialization Or Business Function Market Research (Brand Perceptual Mapping, Brand Equity, Focus Groups, Sensory Research, Ethnography & Observational Research)
Technical Function Analytics, Ontology and Semantic Technology
Technology & Tools Big Data and Cloud, Machine Learning Frameworks
Data evaluation
The dataset (Pilot Project_SA170330) represents an extract of a greater data set which contains project data sets similar to the one presented here.
The task is to elaborate and evaluate which statistical learning and data mining methods would be appropriate to give insight into the hidden knowledge of the entire data set, provided that the other datasets are similar with respect to structure and quantity. Of special interest is if the data would allow association rule based learning. This includes the text data hence the data needs to be preprocessed with natural language tools in order to develop metrics for the text data that allow more sophisticated mining methods.
Questions to be answered:
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