Looking for TAM Attributes for Various Categories Regarding Analytics and Big Data

Project Description

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160 billion monthly clicks from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday. 

I am trying to ascertain the global Total Addressable Market (TAM) in numerous verticals to get a better understanding of the opportunity for my company to expand moving forward. The verticals of interest are below and their future anticipated spend on analytics and big data.

We are trying to understand the TAM for our company so we can better project the opportunity and size of our business, including choosing the proper specific verticals and industries to target.

Categories

- Marketing analytics (meaning brand direct spend in verticals such as Travel, eCommerce, and Retail)

- Ad Tech (platforms, DMP, DSP, Customer Segmentation, etc)

- Institutional investor (hedge funds, banks, investment firms, etc)

- Market research

- Pharmaceutical/Biotech analytics

- Healthcare analytics

- Consumer Package Goods

- Media/Publishing

- Entertainment (movie, tv, streaming music/video)

Category attributes

- Total size

- Growth rate projections for next 5 years

- Competitive set

- Geographic focus where applicable (US, UK, and International)

- Top 5 Vendors in each category/vertical selling data into the analytics space

The kind of expertise you require:

Market research expertise who can assess TAM for multiple industries, including various specific attributes such as total size, growth rate projections 5 years out, competitive set, and top geographic areas.

What is the deliverable?

Word doc, Google doc, or Powerpoint slides