Industry Pharmaceutical and Life Sciences
Specialization Or Business Function Media and Advertising (Clickrate Optimization, Media Mix Analysis), Strategic Business Planning
Technical Function Data Management (Data Modeling), Data Visualization (Dashboards & Scorecards, Statistical Graphics), Analytics (Predictive Modeling, What if/Scenario Analysis, Data Mining, Trend Analysis, Forecasting), Marketing and Web Analytics
Technology & Tools
GI Dynamics is currently recruiting patients for a clinical trial for an investigational, first of its kind, medical device for the treatment of Type 2 diabetes in an obese population. More information about the trial can be found here - http://www.endobarriertrial.com/
Over the last year, we have been spending a substantial amount on recruiting patients. The pathway from when a patient inquires about the trial, is screened, has bloodwork done, and is then enrolled in the trial is a complex one. We would like to develop a sophisticated approach to determine what is and what isn't working on a city by city basis. This will then be used to optimize spend across different advertising mediums.
Currently, all patient inquiries are tracked in a portal on www.galenrecruitment.com. We receive weekly updates in excel on patient progress through the recruitment pathway. For example, this will provide information as to whether the patient has filled out the questionnaire, whether they have been called by a screener for additional screening, whether they have been referred to the site, etc. In addition, there is another spreadsheet which tracks media campaign spends.
There are two stages to this project:
Below are some key metrics and questions we would like answered:
What we learn at this stage will also facilitate our improved understanding of commercialization of this product. If this project goes well, there is an opportunity for an expanded role.