Customer and Marketing Analytics for Dental Franchise to Improve Quality of Care and Expand Customer Base

Project Description

We are a dental franchise focused on General, Orthodontic and Pediatric Dentistry. We are looking to use customer analytics to improve quality of care and expand customer base.  The first project is to help us get started, so we may put the right systems and processes in place to become data-driven. In addition, we would like a data expert to undertake the segmentation of our customer base, which is stored in a CRM system, to uncover insights that would lead to better service and expansion of our customer base.  

Business Information

• We have two large full service locations and one smaller satellite location in Las Vegas, NV
• We have been in business for about ten years.
• We now see over 120 patients per day on average.
• We are open seven days a week. We are the largest patient service entity in Las Vegas.
• We have captured roughly 200,000 patients over the last 10 years. About 20% of the Las Vegas Dental Patient Market.

Marketing Information

• We advertise across multiple channels such as web, radio, television and social media.
• We use PRACTICE WEB to schedule appointments
• We use Medicaid to determine patient eligibility
• We send-out advertisements to existing patient addresses and emails.
• We also use SEO

We need a way to meausre the efficacy of our marketing channels to see better understand cost of customer acquisition and customer lifetime value, among other things.

Please let me know what you can do for us in this first phase of the project.  You may also present a roadmap for future phases.  Our team does not possess technologists so you would need to work with us to extract the right information.  If you send us your questions, we are glad to furnish sample data so you may determine what kind of analysis and roadmapping is possilbe at this stage.