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Why Competitive Intelligence Needs its Own Wargame Now

Try introducing yourself as a Competitive Intelligence analyst. Chances are that the reactions will range from a) That’s what
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Navigating Big Data Certification Programs

 Why Certifications Programs in Big Data and Data Science? In this very nascent field of big data where both

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A Letter to the CMO from a Dying Social Post

I have just a little over three hours left to live. That’s the half-life of content these days, I
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Are Analysts Primitive Homo Analyticus?

This is a guest post by Gary Cokins, founder of Analytics-Based Performance Management LLC. Gary discusses his evolutionary theory
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“Rethinking the Decision Factory” by Roger Martin

Companies everywhere struggle with the management of knowledge workers. They compete fiercely to find and retain the best talent,E
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Women in Data Science: 10 Selected Profiles

There has been some discussion in the past about women data scientists.  Things look very bleak if you ask
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Where are the Women in the STEM Workforce?

The business economy in the United States boomed because of the nation’s unchallenged devotion to the growth of its
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Marketing Analytics and Content Marketing

Today’s sophisticated analytics tools can accurately measure which marketing strategy or tool is generating revenue, which tool is working

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The Big Data Marketer: An Artist or a Scientist?

In the big data world, we have heard about data scientists, but now the industry thought leaders are more

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How CMOs Can Use Big Data Analytics to Drive Profits

A Google and Shopper Sciences study reported that “the average shopper in 2011 used almost twice the number of
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Cloudera vs Hortonworks vs MapR: Comparing Hadoop Distributions

For all those looking to harness the potential of big data, Hadoop is the platform of choice. This open

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Pentaho vs Tableau: Two popular visualization and dashboarding tools

Need help with your Big Data project or simply need data scientists, data engineers and visualizers to augment your existing

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Measuring Marketing ROI with Big Data

The main objective of marketing analytics is to measure the effectiveness, or the ROI, of various marketing channels used

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From Idea to Action

What prompted the idea for Experfy and how did it come to fruition? It all began with my experience with

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Big Data Driven Marketing Analytics Invades the Enterprise

According to McKinsey, a comfortable 20% of marketing budgets can actually be redirected to other necessary expenditure without the

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Big Data Funding Rounds (July 26, 2014): Privacy Analytics, Quantifind, Synapsify, Hortonworks

Privacy Analytics, an Ottawa based Analytics Company that helps maintain the anonymity of personal data, arranged $3.5 million seed
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Big Data: The next big recruiter?

The world has gone digital, and there is a push toward a paperless economy. In addition, companies are making an intelligent

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Big Data Funding Rounds (July 14, 2014): Databricks, RetailNext, Luminoso, Amplitude

Databricks, the commercial start-up from the developers of Apache Spark and Shark project, bags $33 million in series B
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SAP Business Objects vs IBM Cognos BI: Who’s the Winner?

Every business is data driven today. The inflow of humongous amount of big data requires equally competent tools to
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Reinvention of Bioinformatics with Big Data Applications

The main objective of this post is to acquaint a broad readership with the technical developments in the field
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Major Hurdles in Big Data: Risks and Threats

In her white paper Big Data, Bigger Opportunities (April 2013), author Jean Yan, Program Manager at Data.gov, U.S. General
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Latest Big Data Funding Rounds (July 1): MapR, Couchbase, Kreditech, CrowdTwist, Keen IO

Here are the latest big data funding rounds. MapR was just rewarded a hefty $110 million in capital funds. Google
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Big Data as a Service Market: Future Growth Opportunities

The recent data explosion due to sensor-enabled machines, mobile devices, social media, and cloud computing has been projected to
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Microstrategy vs Tableau: Who’s Ahead in the BI Race?

With the inflow of a huge volume of data comes the need to handle it better. This is because

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