• Big Data
  • Mitesh Patel
  • JAN 17, 2018

Three Ways Big Data Will Transform Marketing In 2018

Ready to learn Big Data Analytics? Browse courses like Big Data - What Every Manager Needs to Know developed by industry thought leaders and Experfy in Harvard Innovation Lab.

Marketing has always been a flexible area to experiment with newer practices, and the current hype of emerging technologies has its bets placed. Many small business owners struggle to design an effective marketing strategy for their company. The good news is that big data is opening up a lot of doors to improve marketing. Big data refers to the massive amount of data available to companies. With the right software, companies can use this data to make more informed decisions about marketing to their customers.

The Big Data Market has been anticipated to cross $203 Billion by 2020, and the progress so far goes in complete sync with the prediction. While the enterprise of today is struggling hard to cement a stature in these highly competitive setups, emerging technologies have finally earned their due and are being unlatched to their potential.  

Why Marketing is Important

For a business owner, marketing is vital to the growth of the business. One of the biggest issues in marketing today is that it is hard to get the attention of customers. Customers are more distracted than ever, and they have plenty of options for each product and service that they need. Getting the attention of customers is crucial to having success with your marketing efforts. One of the best ways to connect with customers is to advertise to them in a way that is going to get their attention. This is where big data can be a huge benefit to your business. Using big data, you can learn vital information to understand your customers better. This allows you to design a marketing campaign around their needs.  Some business owners are not comfortable using new technology to market to customers. However, companies that do not harness the power of big data are going to get left quickly behind.

Customer Focus

If you want to run a successful business, having a focus on the customer is vital. There are many companies that claim to focus on customers, but only care about profits. One of the best things about big data is that it allows companies to learn more about their customers than ever before.

In theory, this means that companies should be producing products and services that meet the needs of customers in a variety of ways. However, some companies are still coming up short in this area. Now is the time to start looking for ways to improve your business through big data. In the coming years, the technology around big data is only going to get better. You need to start investing time and money in this area in order to get ahead of the competition.

Software for Refining Big Data

There are some people who struggle to read and interpret the big data that they have access to. As a general rule, big data is a great way to learn more about customers once you are able to analyze the data. The problem is that there is so much data it is hard to analyze. Using Hadoop tools or similar software options will allow you to interpret big data in usable areas. A lot of people are excited about the options that are available in this area today. If your business is going to invest money into getting big data, make sure you have software that can help you break it down. Too much data is just as bad as having too little.

Here are three ways marketing will be a changed process because of Big Data. 

First Things First – Approaching Big Data Smartly

Too much data is hard to analyze and software only approach is just a thing of the past. Every business, no matter what scale and reach have entirely digitalized itself and a step forward, the best of breed applications are the differentiator between products and products that stand out.

Enterprises are more than eager to invest in cutting-edge technology, save costs and boost their reachability potential. Tapping upon Big Data is one thing and touching it smartly is another. Thus, mastering the best AI practices to get the most out of Big Data is another parameter that will bring the best in competition.

As Big Data service providers expand their horizons in Machine Learning, marketing will be the first enterprise facet to benefit. 

Rising Customer Expectations – Tap Upon Them With Smarter Technology

Every business hovers around utmost customer satisfaction, but hardly few achieve with a minimal hassle. While information is just a tap away leading to a higher degree of awareness, customers of today won’t buy sugarcoated promises that lack substance. Complying with such end-user expectations, businesses ought to innovate their way out and put superlative User Experience above all, higher ROI too, though the latter would follow up with it.

Having acquired the ability to learn more about customers is a smart leap over traditional processes to reach, engage, and analyze customer’s attitude towards one’s brand and services. As the technology around Big Data continues to get better, Big Data will produce cost-effective ways to learn more about leads and prospects, thus revolutionizing the entire Sales Cycle processes.

More Data Streaming In Real Time – Better Insights into Customer Data

One of the oldest facets associated with any business, marketing is highly adaptable to transforming trends and the ever-increasing user tapped on handheld devices is an encouraging sign for Big Data to interfere. While there’s an uncontrollable volume of data being shared within devices, channelizing the same to achieve optimal utilization is undoubtedly a thing you can count on. There’s nothing more valuable than current data for Sales & Marketing guys and Big Data in collaboration with the Internet of Things solution does precisely that.

The Harvard Innovation Lab

Made in Boston @

The Harvard Innovation Lab


Matching Providers

Matching providers 2
comments powered by Disqus.