Companies are leveraging chatbots for marketing activities, to generate leads, to entertain their target audience, and for customer service. Consumers are also aware of the benefits of interacting with smart bots. So if you’re interested in leveraging chatbots to better engage with your customers, what’s the best way to approach it? There are a few ways to incorporate chatbots into your enterprise offering. If you’re serious about using chatbots to drive enterprise value, you just can’t take the uncertain route of a DIY bot platform. There’s too much risk and not enough return to justify such an investment.