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Shiva Swaminathan

About Me

Shiva Swaminathan is a Strategic Marketing and Business Development Manager at Decawave that develops semiconductors solutions, software, and modules.

IoT for Retail Loss Prevention: Boon or Bane?

IoT-enabled services are being adopted to provide user-friendly and aesthetic ways to address retail loss prevention. However, certain post-deployment observations have revealed some issues with IoT, relating to customer experience and the technology's ineffectiveness in addressing the real reasons for which it was originally deployed. IoT technology alone may not be the answer to solve certain business problems. As we have seen with the retail article tethering case, sometimes traditional and technological solutions may be complementary and have to co-exist, unless the technology is robust enough to overcome all possible user experience issues associated with its adoption.

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