The future of finance is bound to be shaped by emerging technologies such as artificial intelligence (AI) and blockchain. Algorithms will play a major role in the industry, spotting money laundering schemes and helping banks better assess the creditworthiness of potential clients. Blockchain might power a real-time, cross-border payment system that’s faster and cheaper than traditional options. Winning tomorrow’s customers will depend on financial companies merging various technologies and services into a single experience that attracts and retains even the most demanding customers.
Marketers use big data to sell more products. Big data marketing, however, analysing data to improve marketing activities isn’t about more ads. It’s about serving the right ads to the right people at the right time. It’s about answering questions regarding what type of message resonates with customers, which landing page is the most efficient, or which social media platform should the company use to reach their target audience. Without big data, companies operate on unproven assumptions, which is never a good idea. That’s why businesses use big data marketing to solve puzzling issues.
Today’s consumers are digital natives who are media-savvy, and that’s made them impervious to conventional marketing techniques. Rather than just trying to sell them something, businesses need to find a way to reach them on a deeper, more personal level. And it’s easy to understand why technology has taken on an increasingly prominent role in this sector in recent years, forcing companies to adapt or risk being left behind. In fact, it’s increasingly obvious that tech is the future of marketing.
Science has changed our lives beyond recognition in the last few decades. A key part of this journey was mobile network technology that continuously evolves and provides us with ubiquitous internet access. The next stage of this evolution is 5G tech that promises unprecedented connectivity and internet speed. More than that, fifth generation connectivity will power self-driving cars, smart cities, and connected factories, turning them into the pillars of modern economic and social systems. Total connectivity is well upon us, and we’re witnessing the beginning of that transformation.
Most executives consider the Internet of things the key emerging technology for increasing efficiency and profit. Its potential applications are diverse and range from homes and companies to cities and retail stores. IoT is an opportunity that can benefit all industries, whether they are highly automated manufacturers or more manually oriented businesses like agriculture. Companies are increasingly embracing this technology and preparing for a future dominated by the IoT. Businesses rely on IoT to impress their customers.
Starting a blockchain-based business is in many ways similar to starting any other business. You need to have a good product, excellent marketing, a skilful founding team, and – preferably – deep-pocketed investors. But blockchain makes a difference in how you get all these things. It provides companies with an unconventional way of attracting investor money through ICOs, and can improve business operations through efficient smart contracts, better cyber-security, and improved user privacy. These benefits aren’t only available to blockchain-focused companies, but to a large range of other businesses like manufacturers, retailers, and many others.
Whether you’re a tech enthusiast or an industry leader looking to innovate, it’s impossible to miss the growing role of AI, machine learning, and deep learning. You probably know, for instance, that the data generated by the Internet of Things (IoT) is somehow connected to artificial intelligence, and that AI can work on that data to provide answers and insights. But we’ll bet that the concepts get pretty blurry at that point. AI represents a decisive break with the past, and it’s something everyone needs to understand.
As cognitive technologies and automation force every job to be reinvented or adjusted, the future of work is rapidly developing around the idea of an ‘augmented workforce’ made more capable by technology. The future of work is defined by high-tech, smart management, and even smarter employees. Tomorrow’s successful companies are embracing automation, taking better care of their employees, and restructuring offices into healthy, open, and collaborative spaces. They’re increasingly relying on the gig economy, and leveraging the quantified self to improve wellness and motivation.
Management roles initially seemed to be immune to automation. That’s started to change in recent years, with companies increasingly delegating certain management tasks to AI solutions, ranging from monitoring workers and providing feedback on their performance to making decisions on which workers should be terminated. When used properly, AI can help managers be better at their jobs by allowing them to focus on more important tasks. It remains to be seen whether AI will ever be able to replace human managers altogether.
At first, an AI president sounds like a preposterous idea. But is it really? People already trust AI to drive their cars and airplanes, manage their bank accounts, and make medical diagnoses. Would it be such a big leap to entrust the governing of the country to an AI as well? An AI president wouldn’t be susceptible to emotions and personal desires, as it would have none, and it would be able to make better, fairer, and more rational decisions than its human counterparts.