Pete McCain

About Me

Pete McCain is Project Manager and Startup Technology Mentor at AppVelocity, Canada's leading and award-winning Mobile Application Development company.

How Marketers Can Use Big Data for Digital Marketing Success

Gone are the days when organisations have to be dependent on experiments. Today, big data plays an important role when it comes to marketing decisions. Insights from big data can guide businesses to better marketing & strategic decisions. Today, companies have both - structured and unstructured data since the number of outputs has multiplied, and at this level, traditional analytics and tools won’t be of any help. In this article, I have explained how big data can help with digital marketing success. 

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