Nathan Sykes

About Me

Nathan Sykes is founder and editor of  Finding an Outlet, a platform for the latest news and trends in business technology. 

How Small Businesses Can Utilize Data to Expand Their Reach Without Worrying Customers

With access to data analytics and big data, companies know more about their customers than ever before. For corporations, this has been a huge boon, allowing them to target local markets online. On the other hand, small businesses have had trouble integrating effective customer analysis into their marketing strategies without alienating their local customer base. However, showing love to the local community while harnessing data analytics to expand outreach can help a small business compete in the strange new landscape of the digital age.

Trade Shows: Maximizing the Data and Leads You Get

Getting the most out of your upcoming trade show will require a lot of work before, during and after the show takes place. There are leads to follow, people to mingle with and a brand to build. Doing a trade show is like networking among the experts. While a trade show can be a fun experience, you're there to get the best deals possible. Unfortunately, the leads you generate from trade shows may not turn into customers if you leave them alone. Leads take work, and you must follow the leads to work.

How Outdated Technology Can Affect Your Business

Technology evolves at an alarming rate, so much so it seems almost pointless to make a push for the leading edge. By the time you adopt new technologies and systems into your business environment, there’s something new and more efficient coming along right behind it.  Applications or devices receive an official update, and you just have to take the time to configure. It’s easy to get caught up in either scenario, resulting in the regular use of outdated, inefficient technologies. But what you may not know is that this issue can have a profound impact on your business, productivity and workflow.

Understanding the Importance of Cybersecurity in Retail

Keeping the retail business, employees, and customers safe is the biggest priority of a business owner. Your products aren't the only things at risk of being taken. If you have customers using credit and debit cards or shopping online, you're collecting their information and creating a new target for thieves. Threats come from all sides, not the least of which being theft. The sad truth is that cyber attacks are inevitable. The best thing you can do is put up defenses to guard against hackers and comply with laws to protect your employees and customers alike.

The Automated Realtor: AI in the Real Estate Industry

Real estate is a field that might sound like a strange fit for AI applications. It might even sound like a possible threat to your business model or livelihood. As it turns out, there's quite a lot of room for overlap here — and more than a few exciting opportunities along the way for humans to work alongside AI in the complex, fast-moving real estate world. There's still no substitute for the human touch and intuition, but with a helping hand from AI, tomorrow's real estate agents will be even more effective, knowledgeable and organized.

How to Better Manage Data Across Devices

Bringing new technologies and devices aboard is non-negotiable for businesses these days. Whether it’s cloud computing for data access or a new productivity app that keeps every member of a team safe, technology is helping us do more with less — and remain profitable as competition heats up. But the data powering today’s business technology introduces potential risk too. Here’s a look at how to remain security-minded as you figure out how to make your business data more mobile and accessible.

Data and AI’s Takeover of Oil and Gas

The AI market specifically for oil and gas is expected to reach USD 2.85 billion by 2022. It's growing fast as more companies realize the potential of the technology. Artificial intelligence is being used to discover new gas and crude oil sources, optimize various industrial processes such as the transport of raw oil and even make more positive environmental decisions. How are oil and gas companies putting AI technologies to use in today’s market? To break it down, we're going to take a look at the three most important sectors in oil and gas: upstream, midstream and downstream applications.

How Emerging Technologies Are Shaping the Future of Banking and Finance

The banking and finance industries are enjoying greater productivity and profitability than ever, not to mention finding new ways to serve customers and protect their interests. Some of these innovations are visible and obvious while others work quietly behind the scenes. In both cases, we can expect a better experience for clients and shareholders alike as new technologies come of age. Let's look at a few of the ways this revolution is coming about.

How the IoT Can Contribute to Our Green Future

Data stored in the IoT can be used for nearly everything so long as people are creative enough to find the uses. A hot- topic in the world right now is global warming and saving the environment. IoT is here to help. The data in the IoT is a wealth of knowledge from devices around the world. The information is then viewed and sorted so users can make smart choices on difficult decisions. Here's a look at five ways the IoT might be able to contribute to the future of going green.

The Office of Tomorrow: Workplaces in the Digital Age

Whether you're brand-new to the workforce or you're a veteran, it's clear modern technology has always played a role in reshaping how we work — and the places where we do that work. With that in mind, let's talk about the effects modern technologies have had on our workspaces and what they look like, what they're like to work in and what they might look like someday soon.

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