Adopting IoT tools for the retail environment allows customers to interact both directly and indirectly with everything in the store. This presents incredible business opportunities. It can be daunting trying to step into the IoT space, though, and that fact keeps many businesses from embracing a lucrative transformation. Delivering a personalized, unique experience with IoT devices presents more than a simple opportunity to boost sales. You also establish a closer relationship with buyers and potential buyers, generating customer affinity and increasing brand equity.