Michele Goetz

About Me

Michele Goetz, Principal Analysts at Forrester Research, helps business and technology leaders navigate the complexities of their business by taking advantage of artificial intelligence, analytics, and information. She has been featured in The Wall Street Journal, Forbes, Inc., CIO.com, Cybertrend, Information Week, Analytics Week, and ITWorld.

The dysfunctional relationship most firms have with AI

AI pioneers have provided us with a glimpse of and conditioned us to ambient AI making it hard to break up with each other. They have also set a very high bar on our expectations of what AI should do for our businesses. The point is that enterprises embarking on AI need to radically shift their approach to technology adoption and analytics. This is not a plug and play and bolt on strategy. It takes work to go from POC to a capability that comes close to our expectations of AI based on our consumer experience. 

The Harvard Innovation Lab

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The Harvard Innovation Lab


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