AI pioneers have provided us with a glimpse of and conditioned us to ambient AI making it hard to break up with each other. They have also set a very high bar on our expectations of what AI should do for our businesses. The point is that enterprises embarking on AI need to radically shift their approach to technology adoption and analytics. This is not a plug and play and bolt on strategy. It takes work to go from POC to a capability that comes close to our expectations of AI based on our consumer experience.