If you look at the Data Management market, you are likely to be overwhelmed by the diversity of today’s technologies. Collecting, processing and analyzing data is one of the crucial factors for a company‘s competitiveness. Don’t believe in the fallacy that the increasing hardware power will fix your current performance limitations automatically. Or that ordinary solutions are ‘fast enough’, just because they can cope with your current needs. Here are the three most important reasons why this is a dangerous calculation, and why fast databases will never be fast enough.