Jose Ferreira

About Me

Jose Ferreira is the Co-Founder & CEO of Bakpax, an ed-tech startup using AI and Big Data to improve the lives of teachers and students. He previously founded the adaptive learning company Knewton, where he served as CEO from 2008-2016.

Artificial Sentience vs Artificial Intelligence

There are really two meanings of “AI” and they are routinely conflated. To un-conflate what people mean by “AI,” I’m going to refer to this as “Artificial Sentience.” Then there is what people call “AI” today—basically, a variety of software that tries, tests, and auto-corrects its strategies for a given task.

The Harvard Innovation Lab

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The Harvard Innovation Lab


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