Joanna Eliopoulos

About Me

Joanna Eliopoulos is the Growth Marketing Manager at Clickback, a Software-as-a-Service (SaaS) company that helps marketers and sales teams accelerate their lead growth by using their innovative B2B lead generation software products – Clickback WEB and MAIL. In 2017, Clickback ranked #106 on the 29th Annual PROFIT 500 List of Canada’s Fastest-Growing Companies for having achieved a 5-year growth rate of 689%. They also ranked #32 in the software category by Canadian Business in 2017.

How AI and Machine Learning are Impacting B2B Companies

Artificial intelligence (AI) and machine learning have been around for years but more widely used in the business to consumer (B2C) space. f you’re in the business of lead generation in the B2B space, presenting offers that prospects are likely to act on is key.  By learning user behavior and refining your digital experience, your marketing and sales approach is much more effective. In terms of B2B lead generation, this means using key metrics to identify your most valuable buyer personas.

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