IoT security issues arise from ill-advised prioritization and the inherently short-term culture of the tech world. Security should be seen as a fundamental requirement for any IoT product—even MVPs. As the attitude of consumers and regulators shifts around those matters, it's becoming a simple matter of good business. Frankly, given the virulence and widespread nature of cyber threats, the need to take security seriously and embed it natively into IoT products should be seen as a simple matter of common sense for product developers and investors.
In the current business paradigm, replicated since by a number of online platforms, individuals willingly provide their personal information in exchange for a service. Personal data is subsequently repackaged and sold to advertisers and marketers. The unavoidable rise of the Internet of Things will only make the issue more complex, as increasingly more intrusive and personal data will start to be collected about each of us. This poses new challenges around the issue of consent and privacy: