What do I mean by true real-time data? It is data that has just been generated and never been stored. Because once data has been stored, no matter for how long, it is no longer real-time. Can you imagine making vital business decisions based on three-month-old insights? How about a week old? Or a day old? Minutes-old data can be irrelevant for the real-time decisions that matter most to your business, yet many people don’t understand the difference between real-time analytics with real-time data and real-time analytics with stale data.