Anuja Lath

About Me

Anuja Lath is India's #7 LinkedIn Top Voice 2017. She is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. With 30 years of work experience as a successful entrepreneur, she has co-founded several ventures since 1986.

Who is Your Ideal Customer?

From a business perspective, knowing your ideal customer is important to the success of your business. This is because it is important to understand who you are trying to market your products to. Understanding your customer’s needs, wants and desires is the best thing you can do for your business. Knowing your customers is important as it helps market your products or services accurately when you are aware of their likes and dislikes. The customers who are satisfied with your business, product, and services are your true and loyal customers. Here’s how to know your potential customers.

Six Future Technologies that are Trending!

Are you a tech geek? A business owner? Do you know how technology affects marketing? Are you constantly looking for solutions to make your processes easier? Here are some of the most interesting current and upcoming future trends in technology.

What is the Need for Customer Relationship Management?

A relation with a customer is not over after the delivery of a product or a service, in fact a relation with a customer goes way beyond making a sale. This is why businesses need customer relationship management, to help out a customer facing a problem with your service/product.

How to Measure the Success of your Business Idea

The question now is how will you measure the success of your business idea? There are various factors to be looked into depending on what your business idea is and what the current standing of your business is. All owners want their businesses to be successful but are uncertain about how to measure their business ideas or performance. Financial profitability is important for any business but that is not the only indicator of the success, growth or viability of your business.

The Harvard Innovation Lab

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The Harvard Innovation Lab


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