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Amit Dua

About Me

Amit Dua is Co-Founder and CEO at Signity Solutions, a technology-oriented company with the vision of delivering high quality, scalable and highly reliable solutions/services in the space of digital enablement, spanning across mobile apps, web & social media presence along with enterprise productivity solutions/integration.

Role of Data Science in Data and Market Automation

A few years ago, companies were using marketing automation for their campaigns with varying degree of success. However, the role of Data Science in marketing automation wasn’t given much consideration. Data Science would bring both accuracy and speed to marketing automation. As more and more companies adopt Data Science in their marketing automation systems, they will not only improve performance but also save costs of commissioning consulting projects for insight mining. Data Science is indeed the harbinger of success for any organization’s marketing automation processes.

The Harvard Innovation Lab

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The Harvard Innovation Lab

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