We may want our data scientists to be superheroes, but all superheroes have their kryptonite. It would seem that the main flaw with being a data scientist is the one thing data scientists cannot change – the fact that they are human. Even Mister Fantastic was only human, after all. There is no way around this, so what is the solution? Do we throw all our data scientists out onto the street and replace them with machines?
B2B companies can benefit from machine learning in numerous ways — generate more leads, gain a better understanding of customers, establish high-quality omnichannel relationships, and so much more. While the number of B2C companies using machine learning is skyrocketing, adoption by B2B companies has yet to take off. It’s time for B2B companies to get their game on. Here are some of the ways machine learning can make a significant difference for B2B companies.