Conversion Rate Optimization
Conversion rate optimization is crafting an experience for your users that will convert them into customers. Our experts leverage different web analytics tools, conversion tracking, heatmaps, survey tools, and techniques like A/B testing and multivariate testing to optimize your conversions. Conversions can be increased by focusing on the following:
Cohort Analysis: Cohort analysis allows you to group a set of users together by a common attribute to see how group behavior differs as the common attribute changes. By analyzing the data for different sets of people, you can isolate hiccups or trouble spots in your conversion funnel and focus more on the segments that have a high chance of conversion.
Marketing Strategy: What are the various channels driving traffic to the website, the budget distribution across multiple channels, the channel objective, the percentage of traffic distribution, the ROI, and the cost per acquisition?
Content Optimization: Experfy's experts can optimize the content you are delivering to your users. Changing your site taxonomy and copy can significantly impact your conversion and the various conversion funnels on the website.
User Experience and Conversion Funnel: