Marketing & Customer Analytics Training

Apply data analytics to real-world challenges that confront Marketers. Based on industry use-cases by Experfy in Harvard Innovation Lab.

Track fact market
Marketing Analytics software market worth $2.10b by 2019


Track fact sallary
Average salary for a Marketing Analytics Developer is $104,000

Indeed Salary Search

Track fact job
190K data scientist jobs by 2018

McKinsey Global Report

Marketing Analytics Training and Certification Track

Experfy has created a world-class marketing analytics track where students can gain valuable insight from marketing analytics industry leaders. Curriculum topics covered will include market segmentation; determining market share and sizing; customer profiling; determining product mix; strengthening brand equity; forecasting and positioning; developing and interpreting surveys; understanding predictive analytics; grasping total, fixed and variable cost concepts; and assessing the lifetime value of the customer. In a world where senior management demands marketing accountability in measuring the effectiveness of dollars spent, you can benefit from this big-picture overview to understand the advantages and objectives of quantitative marketing. Whether you aspire to work in a marketing analytics role or are an executive trying to leverage data to make informed decisions, the Experfy Marketing Analytics track will equip you with the tools to strengthen your career path.

The courses in the Marketing Analytics track will make you a well-rounded marketer who can look at data to inform your company's decision making with the following three approaches:

  • Reporting on the past: You will gain the tools of marketing analytics to report on the past, and answer such questions as: Which campaign elements generated the most revenue last quarter? How did email campaign A perform against direct mail campaign B? How many leads did we generate from blog post C versus social media campaign D?
  • Analyzing the present: You will be able to use marketing analytics tools to determine how your marketing initiatives are performing right now by answering questions like: How are our customers engaging with us? Which channels do our most profitable customers prefer? Who is talking about our brand on social media sites, and what are they saying?
  • Predicting and influencing the future: You will be able to use marketing analytics and advanced algorithms to deliver data-driven predictions that you can use to influence the future by answering such questions as: How can we turn short-term wins into loyalty and ongoing engagement? How will adding 10 more sales people in under-performing regions affect revenue? Which cities should we target next using our current portfolio?

According to, the average annual salary of a Marketing Analytics Data Scientist in the U.S. is $107,000.

All Courses of this Track

Marketing Analytics: Text Analysis & Recommendation Systems

By: Hadi Harb

AI from a practical perspective to help you solve your day-to-day problems


Mastering Data Visualization Using Tableau: From Basic to Advanced

By: Kirill Eremenko

10 Real-World Case-Studies to Master Data Visualization and Tableau


Modern Marketing Research

By: Mary Ellen Gordon

Updating market and marketing research for the era of big and ubiquitous data


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Toll Free: (844) EXPERFY OR (844) 397-3739