Marketing & Customer Analytics Training

Apply data analytics to real-world challenges that confront Marketers. Based on industry use-cases by Experfy in Harvard Innovation Lab.

Track fact market
Marketing Analytics software market worth $2.10b by 2019


Track fact sallary
Average salary for a Marketing Analytics Developer is $104,000

Indeed Salary Search

Track fact job
190K data scientist jobs by 2018

McKinsey Global Report

Marketing Analytics Training and Certification Track

Experfy has created a world-class marketing analytics track where students can gain valuable insight from marketing analytics industry leaders. Curriculum topics covered will include market segmentation; determining market share and sizing; customer profiling; determining product mix; strengthening brand equity; forecasting and positioning; developing and interpreting surveys; understanding predictive analytics; grasping total, fixed and variable cost concepts; and assessing the lifetime value of the customer. In a world where senior management demands marketing accountability in measuring the effectiveness of dollars spent, you can benefit from this big-picture overview to understand the advantages and objectives of quantitative marketing. Whether you aspire to work in a marketing analytics role or are an executive trying to leverage data to make informed decisions, the Experfy Marketing Analytics track will equip you with the tools to strengthen your career path.

The courses in the Marketing Analytics track will make you a well-rounded marketer who can look at data to inform your company's decision making with the following three approaches:

  • Reporting on the past: You will gain the tools of marketing analytics to report on the past, and answer such questions as: Which campaign elements generated the most revenue last quarter? How did email campaign A perform against direct mail campaign B? How many leads did we generate from blog post C versus social media campaign D?
  • Analyzing the present: You will be able to use marketing analytics tools to determine how your marketing initiatives are performing right now by answering questions like: How are our customers engaging with us? Which channels do our most profitable customers prefer? Who is talking about our brand on social media sites, and what are they saying?
  • Predicting and influencing the future: You will be able to use marketing analytics and advanced algorithms to deliver data-driven predictions that you can use to influence the future by answering such questions as: How can we turn short-term wins into loyalty and ongoing engagement? How will adding 10 more sales people in under-performing regions affect revenue? Which cities should we target next using our current portfolio?

According to, the average annual salary of a Marketing Analytics Data Scientist in the U.S. is $107,000.

All Courses of this Track


Marketing & Customer Analytics, Data Analyst, Web Development

Google Tag Manager (GTM) Training Course

Anil Batra

Learn everything you need to manage all your tags using Google Tag Manager


Marketing & Customer Analytics, Market Research / Intelligence

Build It! Strategic Marketing Plan

Kristan Ruona

Two senior marketing executives lead you to develop your own marketing strategy


Data Analyst, Marketing & Customer Analytics

Google Tag Manager (GTM) Crash Course

Alessandro Russo

Learn how to Manage your Marketing Tags the Smart Way


Marketing & Customer Analytics, Data Science

Social Media Analytics

Dr. Stylianos Kampakis

This course will cover various ways into which we can harvest social media data and analyze it, covering real use cases and going over many related topics, from NLP to social network analysis.


Marketing & Customer Analytics, Industry Track (Retail)

How to Boost Your SEO with Social Media

Dan Grijzenhout

Learn How to Use Social Media to Improve Site Visibility and Build Backlinks


Marketing & Customer Analytics

SEO Starter Guide

Dan Grijzenhout

Things You Must Do to Get to Page One of Search Engines Organically


Marketing & Customer Analytics

Google AdWords: From Setup to Professional Techniques - Digital Marketing

Dan Grijzenhout

Learn The New Google AdWords System - From Setup to Professional Techniques


Big Data, Machine Learning, Industry Track (Banking, Finance, and Insurance), Marketing & Customer Analytics, Data Analyst

An Introduction to neo4j

Esteve Serra Clavera

Get rolling fast with the leading application on graph database technology:neo4j


Marketing & Customer Analytics, Industry Track (Retail)

Churn Analysis: How to Increase Your Sales by Managing Your Churn

Dr. Carol Hargreaves

Learn how to use a data driven approach to prevent customers from leaving you


Marketing & Customer Analytics, Business Intelligence

Email Marketing Analytics

Anna Kayfitz

Everything you need to know about Email Marketing Analytics


Marketing & Customer Analytics, Data Analyst, Business Intelligence

Mastering Data Visualization Using Tableau: From Basic to Advanced

JP Labuschagne, Leonid G, Kirill Eremenko

10 Real-World Case-Studies to Master Data Visualization and Tableau


Machine Learning, Text Analytics and NLP, Marketing & Customer Analytics

Marketing Analytics: Text Analysis & Recommendation Systems

Hadi Harb

Techniques for: Information Retrieval, Classification, Clustering & Recommenders


Marketing & Customer Analytics, Market Research / Intelligence

Modern Marketing Research

Mary Ellen Gordon

Updating market and marketing research for the era of big and ubiquitous data

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Toll Free: (844) EXPERFY OR (844) 397-3739