Experfy has created a world-class marketing analytics track where students can gain valuable insight from marketing analytics industry leaders. Curriculum topics covered will include market segmentation; determining market share and sizing; customer profiling; determining product mix; strengthening brand equity; forecasting and positioning; developing and interpreting surveys; understanding predictive analytics; grasping total, fixed and variable cost concepts; and assessing the lifetime value of the customer. In a world where senior management demands marketing accountability in measuring the effectiveness of dollars spent, you can benefit from this big-picture overview to understand the advantages and objectives of quantitative marketing. Whether you aspire to work in a marketing analytics role or are an executive trying to leverage data to make informed decisions, the Experfy Marketing Analytics track will equip you with the tools to strengthen your career path.
The courses in the Marketing Analytics track will make you a well-rounded marketer who can look at data to inform your company's decision making with the following three approaches:
According to Indeed.com, the average annual salary of a Marketing Analytics Data Scientist in the U.S. is $107,000.
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