Market Research is defined as the organized effort to gather information about target markets or customers to sell them a specific product or a service. Due to the emergence of new ways to gather, stora and analyze vast amounts of data, the domain of Market Research has seen a shift from traditional methods to modern methods. Traditional methods such as focus groups or surveys are being replaced by novel methods such as Mobile Surveys, Online Communities, Social Media Analytics, and Text Analytics. A majority of the market research methodologies fall under two main categories:
Regardless of the type of Market Research you want to conduct, Experfy can help you get up to speed with the novel methods of Market Research that utilize the vast amounts of data collected from different sources. Whether its Social Media Analytics, Text Analytics, Mobile Survey Data or Opinion Mining, Experfy's industry experts can help you master the art of Market Research.
According to Indeed, the annual salary for a Data Scientist with Market Research skills is $105,000.
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