This course will cover every thing you need to know to start using Google Tag Manager with confidence. Covers the latest version of Google Tag Manager (2018). I am very confident that you will love this course.
In this course you will learn:
Fundamentals of Tag Manager (Applies to any tag manager)
Signing up for Google Tag Manager
Details of Google Tag Manager Interface
How to setup Google Tag Manager for Google Analytics and track page views
How to setup external link tracking as Events in Google Analytics via Google Tag Manager
How to setup Button click tracking in Google Analytics
Deploy GTM in WodPress
Use Data Layer in Google Tag Manager
Facebook Conversion and Re-targeting Pixel
Facebook event tracking
Watch this description for more examples coming soon.
I am available to help if you do get stuck. So go ahead and signup and I will see you in the course.
New tracking examples added based on student demand - if something is not covered, let me know and I will show you how to do it in Google Tag Manager.
What am I going to get from this course?
- Learn Google Tag Manager and use it for managing Digital Marketing and Analytics tags
- Learn how to deploy various tags and track them in Google Analytics
- Learn how to use Data Layer to track certain actions
- Learn how to deploy Facebook pixel via Google Tag Manager
- Become confident in using Google Tag Manager
Introduction to the course
What is a Tag and a Tag Manager
How Google Tag Manager Works
Learn how a tag manager works so that you can undertand the mechanics before deploying any tags
Module 2: Google Tag Manager Signup and Interface Overview
Installing Google Tag Manager on WordPress Sites and Blogs
Google Tag Manager (GTM) Interface Overview
Admin Panel Overview
Workspace Panel Overview
Module 3: Implementing various Tags via Google Tag manager
Tracking External Link clicks in Google Analytics via GTM
Learn how to deploy a Google Analytics tag to track external link clicks via Google Tag Manager.
Track Button Clicks in Google Analytics
You will learn how to deploy a tag via Google Tag manager to track button clicks, as events, in Google Analytics.
Tracking Downloads as Virtual Page Views in Google Analytics
Dynamic Data Addition in Data Layer and Using Custom Event in GTM
On dynamic sites e.g. eCommerce etc. the values on a page change based on users interaction.This lecture will show you how to add dynamic value in data layer and the use them in Google Tag manager.
Using Data Layer with Google Tag Manager
To ensure maximum flexibility, portability, and ease of implementation, Google Tag Manager functions best when deployed alongside a data layer. Rather than referencing variables, transaction information, page categories, and other important signals scattered throughout your page, Google Tag Manager can easily pull information that is available in data layer.
In this lecture you will learn what a data layer is and how you can use it in Google Tag Manager.
Installing Facebook Pixel with Google Tag Manager