Market Entry Strategy

The decision to enter a new market is extremely difficult — it is also a decision, if handled correctly, that could result in significant long-term gains for your organization. Experfy's experts can help you develop a custom market entry strategy through data-driven target market analysis.

Questions that our data-driven approach can help you answer are:

• How do I know the potential target market is big enough for my product offering to succeed there? What is the size of the target market?
• How can I ensure that the target market will understand my offering?
• How should I market and promote my offering in a new territory?
• Will my products or services need to be adjusted to meet the needs of the target market? And how?
• How can I price my products and services to scale in the new target market?
• What are the routes to market that will produce the highest returns? What is the most effective way to seek access to the marketplace?
• What type of business would be best placed to produce maximum ROI on a potential opportunity? For example, should we begin by setting up a representative office or subsidiary? What about a joint venture? Or should we begin by tapping into a local distribution network?