From strategic overviews of your company's competitive landscape to specific competitor profiles - our experts can enhance your offerings and go-to-market strategies against competition. You can understand your competitor’s next move and stay ahead by analyzing information from various sources such as sales logs, surveys, websites, social media, and primary research data.
Competitor intelligence studies include press analysis, website analysis, competitor pricing research, customer surveys and interviews with various stakeholders including sales managers on the ground, suppliers, distributors, and industry experts.
Deliverables from Competitor Analysis include:
- Competitor's profile and core offerings
- Strategic direction guide
- Marketing and PR strategy
- Product pipeline overview
- Financial data summary
- View of supplier performance and KPIs
- Investment plans
- Previous records and plans of expansion
- Threats posed to success