Hire the world's best freelance Qlik Sense experts

I am a dynamic, results-oriented executive who has worked 20+ years at the intersection of strategy, analytics, marketing, and information technology in senior executive roles with a proven success record in retail financial services, healthcare, building products, and general B2B & B2C database marketing.  An expert in the field of analytics and direct marketing, I also have related experience in enterprise data management, IT architecture, corporate strategy, organizational leadership, and team building. 

Often described as a “business person first and technology person second,” I have solved real business problems by applying advanced analytics, machine learning, and data science through technical solutions. A data scientist with deep hands-on expertise in business analytics for multi-channel marketing, digital/online marketing, customer lifecycle management, and profitability optimization, I bring a unique blend of technical, business, and communication skills to my work.

As the founder and managing director of Lindon Ventures, a specialty consulting firm, I offer clients support for a variety of strategic needs primarily related to analytics and marketing.

Analytics, big data, online marketing, and similar topics are all immensely popular topics in the business world, yet many firms do not have the internal expertise to understand the importance or the application of these trends.  Lindon Ventures can help start with the strategy to properly frame the WHY and HOW questions and then provide and manage the actual work itself for maximum impact.

I have many years of experience in the field of marketing strategy and operations as well as data science and marketing analytics.  I have strong expertise in database marketing, targeting and segmentation, predictive modeling, and marketing optimization.  Rather than a focus on academic or theoretical research, my approach emphasizes bringing the value of analytics to the line-of-business, using analytical leverage to improve business results and increase profitability and shareholder value.  

I am able to handle projects from the initial planning phases completely through execution and back-end performance measurement. Our main project specialties include strategy consulting, marketing campaign planning and execution, digital and online marketing, customer analytics, predictive modeling, and quantitative analysis.  We also offer ancillary services related to process improvement, enterprise data management, IT architecture, corporate strategy, organizational leadership, employee training and education, and team building and development.