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Marketing Email Marketing

Cloud Description

Experts in this TalentCloud should be able to build an effective email marketing strategy that converts prospects into customers and turns first-time buyers into recurring customers. The TalentCloud members are required to create various email lists and campaigns. Other tasks, abilities, and responsibilities may include:

  • Design various CTAs and email templates
  • Test every campaign’s success
  • Determine email marketing KPIs
  • Develop and present reports on a weekly basis
  • Develop a lead generation strategy
  • Create smart email lists
  • Increase email subscriptions
  • Analyze data to get smart insights
  • Suggest methods for improvements
  • Segment lists based on past email engagement behaviors and website user interactions and feedback
  • Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email

Required Skills

  • BA/BS or equivalent working experience
  • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
  • Proficient using marketing automation technology
  • Knowledge of the latest digital marketing trends
  • Experience with email automation tools MailChimp, HubSpot, AWeber
  • Copywriting and editing ability

Expertise

TECHNOLOGY & TOOLS

Required Tech Tools

Are you an Expert in this field?

If you possess proficiency in any of the skills in this field, you can apply to this TalentCloud. Once you have been approved to join this Cloud, you will be able to access exclusive contract opportunities from our clients.