Experts in this TalentCloud should be able to develop, implement, track and optimize the digital marketing campaigns across all digital channels. The TalentCloud members are required to plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Other tasks, abilities, and responsibilities may include:
- Design, build and maintain a social media presence
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
- Identify trends and insights and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies through digital marketing
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Identify critical conversion points and drop off points and optimizes user funnels
- Collaborate with agencies and other vendor partners
Required Skills
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
