{"id":9894,"date":"2020-09-29T08:31:09","date_gmt":"2020-09-29T08:31:09","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=9894"},"modified":"2023-10-26T13:18:31","modified_gmt":"2023-10-26T13:18:31","slug":"why-70-percent-of-digital-transformations-fail","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/why-70-percent-of-digital-transformations-fail\/","title":{"rendered":"Why 70 Percent of Digital Transformations Fail"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9894\" class=\"elementor elementor-9894\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-3c96fcfb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c96fcfb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2113ae75\" data-id=\"2113ae75\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4546c814 elementor-widget elementor-widget-text-editor\" data-id=\"4546c814\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201cCompanies either transform or die in industrial revolutions,\u201d writes former P&amp;G executive\u00a0<a href=\"https:\/\/transformant.io\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Tony Saldanha<\/a>\u00a0in his recently published book\u00a0<a href=\"https:\/\/www.amazon.com\/Why-Digital-Transformations-Fail-Disciplines\/dp\/1523085347\" target=\"_blank\" rel=\"noreferrer noopener\">Why Digital Transformations Fail<\/a>.\u00a0\u00a0\u201cDigital transformation is our current generation\u2019s attempt to transform in the face of the Fourth Industrial Revolution.\u00a0\u00a0However, the sad truth is that 70 percent of all digital transformations still fail today\u2026 a shocking number, given the extremely high stakes,\u201d he adds.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc00a8 elementor-widget elementor-widget-text-editor\" data-id=\"4dc00a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWhat accounts for such a high failure rate?\u00a0\u00a0An inadequate strategy; competitive pressures; technology; talent; culture?\u00a0While all these factors are important, \u201cThe surprising answer to why digital transformations fail is a lack of discipline in defining\u00a0<em>and\u00a0<\/em>executing the right steps for digital transformations to take off and stay ahead,\u201d notes Saldanha, adding that \u201cIt is possible to apply the proven checklist methodology from the airline and medical fields to improve the 70 percent failure rate.\u201d\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0916f45 elementor-widget elementor-widget-text-editor\" data-id=\"0916f45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIn a 2015\u00a0<a href=\"https:\/\/www.foreignaffairs.com\/articles\/2015-12-12\/fourth-industrial-revolution\" target=\"_blank\" rel=\"noreferrer noopener\">article<\/a>,\u00a0<a href=\"https:\/\/www.weforum.org\/people\/klaus-schwab\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Klaus Schwab<\/a>, &#8211; founder and executive chairman of the\u00a0<a href=\"https:\/\/www.weforum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">World Economic Forum<\/a>, &#8211;\u00a0<a href=\"https:\/\/www.weforum.org\/agenda\/2016\/01\/the-fourth-industrial-revolution-what-it-means-and-how-to-respond\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">positioned<\/a>\u00a0the\u00a0<a href=\"https:\/\/blog.irvingwb.com\/blog\/2016\/02\/the-fourth-industrial-revolution.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fourth Industrial Revolution<\/a>\u00a0within the historical context of three previous industrial revolutions.\u00a0 The\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Industrial_Revolution\" rel=\"noopener\">First<\/a>, &#8211; starting in the late 18th century, &#8211; was driven by new innovations like the steam engine and marked the evolution from an agrarian to an industrial economy.\u00a0\u00a0The\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Second_Industrial_Revolution\" target=\"_blank\" rel=\"noreferrer noopener\">Second<\/a>, &#8211; a century later, &#8211; was driven by steel, electricity, the internal combustion engine and mass production techniques.\u00a0\u00a0The Third, &#8211; starting in the 1960s, &#8211; saw the advent of digital computers, IT, the Internet, and the automation of process in just about all industries.\u00a0\u00a0The Fourth, &#8211; driven by increasingly pervasive and inexpensive digital technologies, &#8211; is now blurring the lines between the digital, physical, and biological worlds, leading to widespread economic and social disruption.<\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a0d16e elementor-widget elementor-widget-text-editor\" data-id=\"6a0d16e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Saldanha defines\u00a0<em>digital transformation<\/em>\u00a0as \u201cThe migration of enterprises and societies from the Third to the Fourth Industrial Revolution era.\u00a0\u00a0For companies, this means having digital technology become the backbone of new products and services, new ways of operation, and new business models.\u201d<\/p>\n\n\n\n<p>To drive home the point that a lack of discipline is the underlying cause of digital transformation failures,\u00a0Saldanha observes that 99.999999% of aircraft takeoffs and landings\u00a0<a href=\"https:\/\/www.economist.com\/gulliver\/2015\/01\/29\/a-crash-course-in-probability\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">are successful<\/a>\u00a0compared with only 30% of digital transformations.\u00a0\u00a0Clearly, digital transformation efforts involve considerable more judgment than airplane takeoffs and landings.\u00a0\u00a0\u201cOn the other hand,\u2026 A ton of hard work went in over the decades to structure what were judgment-based tasks into simpler routines.\u00a0\u00a0Various technologies were applied to automate many of those tasks.\u00a0\u00a0And what was not automated has been check-listed to deliver predictable execution.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e09d7e elementor-widget elementor-widget-text-editor\" data-id=\"8e09d7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The book introduces\u00a0<em>The Five-Stage Digital Transformation Model<\/em>, a rigorous step-by-step road map to help guide companies as they go through their transformation.\u00a0\u00a0Following the airline industry analogy, each stage is accompanied by two specific disciplines to help address potential risks and improve the odds of success.\u00a0\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ff900 elementor-widget elementor-widget-heading\" data-id=\"e3ff900\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let me summarize each of the five stages and their associated disciplines.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9163f9f elementor-widget elementor-widget-heading\" data-id=\"9163f9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 1 - Foundation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca56a37 elementor-widget elementor-widget-text-editor\" data-id=\"ca56a37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis stage provides the digital foundation necessary for future transformation.\u00a0 The firm needs to upgrade its technology to the latest digital platforms, actively automate internal processes, &#8211; e.g. selling, manufacturing, finance, &#8211; and digitalize its operations.\u00a0\u00a0 Key stage 1 disciplines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Committed ownership of the strategy at the highest levels.\u00a0 The CEO, senior executives and board members must visibly support and nurture the emerging digital strategy.<\/li>\n<li>Iterative execution to avoid major implementation failures.\u00a0 A digital strategy requires an iterative, agile execution methodology to reduce the risk of failures, especially in its early stages.<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-745a105 elementor-widget elementor-widget-heading\" data-id=\"745a105\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 2 - Siloed innovation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d3937a elementor-widget elementor-widget-text-editor\" data-id=\"6d3937a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this stage, individual functions or businesses start to embrace disruptive technologies to create new products, processes or business models.\u00a0\u00a0These efforts are siloed, with no company-wide transformation strategy.\u00a0 Key stage 2 disciplines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Empowerment of tranformation leaders.\u00a0 Transformation leaders must have the freedom to articulate ambitious goals, take risks and learn by doing.<\/li>\n<li>Identification of digital leverage options.\u00a0 All potential digital leverage possibilities should be examined, including new disruptive business models, products, processes, and operations.\u00a0 \u00a0\u00a0<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1e665d elementor-widget elementor-widget-heading\" data-id=\"f1e665d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 3 - Partially synchronized transformation.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9c2cca elementor-widget elementor-widget-text-editor\" data-id=\"c9c2cca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Enterprise leaders have recognized the power of digital technologies and defined a digital future state.\u00a0\u00a0The enterprise now has a mix of old and new products, processes and business models.\u00a0\u00a0However, there\u2019s no overall digital infrastructure or innovation culture that\u2019s sustainable enough to develop strong roots across the organization.\u00a0 Key stage 3 disciplines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Change management model for effectively transforming the core organization.\u00a0 Focus on managing the required organizational and cultural changes, which are generally the hardest part of any disruptive transformation.<\/li>\n<li>Systemic transformation selection<em>.\u00a0<\/em>\u00a0Generate a number of potential alternatives, then select a few company-wide systemic transformations.<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a8a640 elementor-widget elementor-widget-heading\" data-id=\"3a8a640\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 4 - Fully synchronized transformation.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c3ddd3 elementor-widget elementor-widget-text-editor\" data-id=\"6c3ddd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>An overall digital infrastructure, new business model and\/or innovation culture has fully taken root across the organization.\u00a0\u00a0While the firm is already delivering industry-leading customer results, innovative digital products, and best-in-class operational efficiency, the transformation is one major change away from being disrupted.\u00a0\u00a0\u201cThe only way to survive continuous disruption threats is to make digital capabilities and an agile innovative culture an ongoing integral part of the enterprise.\u201d\u00a0 Key stage 4 disciplines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Reboot digital technical capabilities both in the IT function and across the whole enterprise.\u00a0 Create a strategy and concrete plan to address people re-skilling for the digital era.<\/li>\n<li>Stay current with the rapidly evolving technology landscape.\u00a0 Leverage leading-edge research, startups, and open ecosystems to stay up-to-date on potentially disruptive innovations.<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645faa6 elementor-widget elementor-widget-heading\" data-id=\"645faa6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Stage 5 - Living DNA.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67c1eed elementor-widget elementor-widget-text-editor\" data-id=\"67c1eed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The final roadmap step is where the transformation becomes sustainable.\u00a0\u00a0The firm has now become a disciplined innovator and industry leader.\u00a0\u00a0\u201cDigital operation is your DNA.\u00a0\u00a0You are the ultimate ever-evolving market leader.\u00a0\u00a0You operate fully digitally.\u00a0\u00a0Your <a href=\"https:\/\/www.experfy.com\/blog\/digital-transformation-facilitating-a-skilled-digital-workforce-within-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">workforce <\/a>is digitally savvy.\u00a0\u00a0You provide hugely personalized creative value to customers.\u00a0\u00a0You have the most innovative business model.\u00a0\u00a0And your transformation is fully synchronized and ongoing.\u00a0\u00a0You maintain ongoing industry trend leadership with disciplined innovation.\u00a0\u00a0You\u2019re a step beyond being a market leader; you\u2019re a disciplined market leader constantly leveraging digital.\u201d\u00a0 Key stage 5 disciplines:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Agile culture to support the constant evolution of the business and organization.\u00a0 Three specific behaviors are necessary to create such an agile culture: a relentless focus on marketplace innovation, a spirit of continuous evolution, and a shared common purpose;<\/li>\n<li>Address potential digital disruption risks on an ongoing basis.\u00a0 Sense risks to the enterprise routinely and react to them in a disciplined manner.\u00a0<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Throughout the book, Tony Saldanha reminds us that\u00a0\u00a0\u201cThe reason why digital transformations fail is that they take more discipline than one might expect\u2026\u00a0\u00a0The technology is here.\u00a0\u00a0The change models exist.\u00a0\u00a0The conviction and mindset to thrive in this era will belong to individual leaders, as has always been the case throughout history.\u201d<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital transformation is our current generation\u2019s attempt to transform in the face of the Fourth Industrial Revolution.  However, the sad truth is that 70 percent of all digital transformations still fail today <\/p>\n","protected":false},"author":612,"featured_media":9895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[265,602],"ppma_author":[3320],"class_list":["post-9894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-digital-transformation","tag-fourth-industrial-revolution"],"authors":[{"term_id":3320,"user_id":612,"is_guest":0,"slug":"irving-wladawsky-berger","display_name":"Irving Wladawsky-Berger","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Wladawsky-Berger","first_name":"Irving","job_title":"","description":"Irving Wladawsky-Berger, a Guest Columnist at WSJ CIO Journal, is Research Affiliate at MIT Sloan School of Management, Adjunct Professor at Imperial College, London, and Chairman Advisory Board at r4 Technologies."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/612"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=9894"}],"version-history":[{"count":5,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9894\/revisions"}],"predecessor-version":[{"id":33795,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9894\/revisions\/33795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/9895"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=9894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=9894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=9894"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=9894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}