{"id":9864,"date":"2020-09-28T06:16:26","date_gmt":"2020-09-28T06:16:26","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=9864"},"modified":"2023-10-30T12:15:39","modified_gmt":"2023-10-30T12:15:39","slug":"a-step-by-step-guide-to-the-mobile-app-development-process","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/software-ux-ui\/a-step-by-step-guide-to-the-mobile-app-development-process\/","title":{"rendered":"A Step By Step Guide To The Mobile App Development Process"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9864\" class=\"elementor elementor-9864\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-4c63fb57 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c63fb57\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9f7054\" data-id=\"b9f7054\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4927b8e0 elementor-widget elementor-widget-text-editor\" data-id=\"4927b8e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Ever wanted to know how the apps you use every day are created? How an idea is turned from a sketch on a napkin into a fully functioning mobile app? Have an idea for an app and want to see if you can bring it to fruition? If so, you\u2019re in the right place!<\/p>\n\n\n\n<p>This page is going to walk you through the entire process of mobile app development from beginning to end.<\/p>\n\n\n\n<p>It will be a high level view as the mobile app development process can be very complex. We cannot show you exactly how you can build an app from scratch on a single page. Instead, we are going to outline the process a typical app takes from that eureka moment when you have an idea to the satisfaction of seeing your app in an app store.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65a64c5 elementor-widget elementor-widget-heading\" data-id=\"65a64c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Key steps in mobile app development<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c5dcf elementor-widget elementor-widget-text-editor\" data-id=\"66c5dcf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>There are usually 10 distinct steps in mobile app development. There can be more depending on the complexity of the app, but these 10 are the usual.<\/p>\n\n\n\n<p><strong>They are:<\/strong><\/p>\n\n\n\n<p>1.\u00a0\u00a0\u00a0 Affirming the idea<\/p>\n\n\n\n<p>2.\u00a0\u00a0\u00a0 Performing market research<\/p>\n\n\n\n<p>3.\u00a0\u00a0\u00a0 Wireframing<\/p>\n\n\n\n<p>4.\u00a0\u00a0\u00a0 Choosing your technology<\/p>\n\n\n\n<p>5.\u00a0\u00a0\u00a0 App development<\/p>\n\n\n\n<p>6.\u00a0\u00a0\u00a0 Testing<\/p>\n\n\n\n<p>7.\u00a0\u00a0\u00a0 User testing<\/p>\n\n\n\n<p>8.\u00a0\u00a0\u00a0 Launching the beta<\/p>\n\n\n\n<p>9.\u00a0\u00a0\u00a0 Launching the app<\/p>\n\n\n\n<p>10. Post launch activities<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-b553103 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b553103\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-83935ef\" data-id=\"83935ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-020e611 elementor-widget elementor-widget-heading\" data-id=\"020e611\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Affirming the idea<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c37077b elementor-widget elementor-widget-text-editor\" data-id=\"c37077b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Affirming the idea means making sure you know exactly what you want your app to do and what it should achieve. That includes defining the main objective of the app, it\u2019s target audience, the app\u2019s USP and the primary competition.<\/p>\n\n\n\n<p>Once you have this information you can then scope out the estimated cost and timeline and either look for investment or fund it yourself. <a href=\"https:\/\/www.invonto.com\/insights\/how-much-does-it-cost-to-make-an-app\/\" rel=\"noopener\">It costs anywhere between $150,000 to $200,000 to bring an app to market<\/a> so be prepared!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29de03d elementor-widget elementor-widget-heading\" data-id=\"29de03d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Performing market research<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f72ade3 elementor-widget elementor-widget-text-editor\" data-id=\"f72ade3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Market research builds on your audience analysis and asks key questions that will either confirm or deny your stated goals. Perform this research at the earliest stage to prevent wasting time or money later on. You need to know if there is a market or appetite for the app you want to develop before you invest too much in an idea that will go nowhere.<\/p>\n\n\n\n<p>You will want to know your target audience, their likes and dislikes, what they want from an app and what you can feasibly deliver within budget and timescale.<\/p>\n\n\n\n<p>Market research is a detailed exercise that should involve asking more than your friends or work colleagues. It should include as wide an audience as possible to give you the clearest picture possible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b528e elementor-widget elementor-widget-heading\" data-id=\"a8b528e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Wireframing<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5e8438 elementor-widget elementor-widget-text-editor\" data-id=\"b5e8438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Wireframing is the process of building a mockup of your app. It can be as simple or as complex as you like as long as it provides a clear idea of what the app will do and what it will look like.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae50f5f elementor-widget elementor-widget-image\" data-id=\"ae50f5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/09\/Home-2.png\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-132d73e elementor-widget elementor-widget-text-editor\" data-id=\"132d73e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>This is an incredibly important step in the mobile app development process. Like a blueprint for a building, you need to get everything right at this stage to prevent avoidable mistakes manifesting later.<\/p>\n\n\n\n<p>Wireframing refers to a digital mockup but it doesn\u2019t have to be actual wireframes. It could be a scale drawing, animation or a full scale working model of your app.<\/p>\n\n\n\n<p>A wireframe should outline what the app looks like, the entire customer journey, the structure, frame, style and everything that a developer needs to know to build the app.<\/p>\n\n\n\n<p>If you\u2019re developing your own app, a wireframe shows you how it will work and demonstrate any shortcomings in the design. If you\u2019re using a developer, a wireframe accurately defines how you want the app built and how it is supposed to work.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a339488 elementor-widget elementor-widget-heading\" data-id=\"a339488\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Choosing your technology<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10dbaf4 elementor-widget elementor-widget-text-editor\" data-id=\"10dbaf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The <a href=\"https:\/\/www.experfy.com\/blog\/how-to-select-the-best-technology-stack-for-mobile-app-development\/\" target=\"_blank\" rel=\"noreferrer noopener\">technology <\/a>you use to create your app depends on your skill level and whether you\u2019re using an external developer or not.<\/p>\n\n\n\n<p>You have several options here. You could go for native development for iOS and Android, use Javascript, use Rapid App Development (RAD) tools, an app creation tool, HTML 5 tool or something else. Each has its pros and cons and budgetary and skill requirements.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf6d2b elementor-widget elementor-widget-heading\" data-id=\"eaf6d2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>App development<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a568de elementor-widget elementor-widget-text-editor\" data-id=\"0a568de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The app development phase of the mobile app development process is often regarded as the easy part.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ced619e elementor-widget elementor-widget-image\" data-id=\"ced619e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/09\/Home-2.png\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b444aa elementor-widget elementor-widget-text-editor\" data-id=\"0b444aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The hardest part of this is building your app development team, but if you\u2019ve got a solid interview process in place, then you should be able to build a strong team.<\/p>\n\n\n\n<p>If you\u2019re not familiar with the hiring process, then check out <a href=\"https:\/\/www.collectiveray.com\/mobile-app-developer-interview-questions\" rel=\"noopener\">this application developer interview questions guide by CollectiveRay<\/a>.<\/p>\n\n\n\n<p>Once your team is hired, development is usually in two phases, prototyping and development.<\/p>\n\n\n\n<p>Prototyping takes the wireframe and creates a basic version of the app using your chosen technology. The prototype should be as detailed as possible and closely reflect the end product. The more work you do during prototyping, the less time and money will be wasted during development.<\/p>\n\n\n\n<p>The development phase includes back end, front end and API coding and is usually a staged process. It should deliver a finished, fully-functioning app that is ready for testing.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a06e722 elementor-widget elementor-widget-heading\" data-id=\"a06e722\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Testing<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-188b516 elementor-widget elementor-widget-text-editor\" data-id=\"188b516\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Testing, or QA, (Quality Assurance) is another key stage of the mobile app development process. Like planning and prototyping, the more time you spend in testing, the less time and money is wasted later.<\/p>\n\n\n\n<p>Even the best-designed app will have faults and won\u2019t always work as you initially planned or imagined. It is during the testing phase that you will find this out. You will also likely come across bugs and unanticipated features you\u2019ll need to fix.<\/p>\n\n\n\n<p>Testing can include a range of tasks including document testing, functional testing, usability testing UI\/UX testing and compatibility testing. Some apps will also require performance, security and certificate testing too. Each is an independent phase and should be documented accordingly.<\/p>\n\n\n\n<p>Certificate testing is important if you\u2019re planning to release your app to the Google Play Store or App Store. Both have stringent standards that need to be adhered to in order to be listed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98a3124 elementor-widget elementor-widget-heading\" data-id=\"98a3124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>User testing<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-061f750 elementor-widget elementor-widget-text-editor\" data-id=\"061f750\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>While user testing is part of the testing phase, it\u2019s the next stage of the mobile app development process. Once you have tested in house and eliminated as many bugs and issues as possible, it\u2019s time to test it in the wild.<\/p>\n\n\n\n<p>Try as you might to break your app during QA, you can be sure that a member of the public will be able to do it in seconds!<\/p>\n\n\n\n<p>User testing should include as many users as possible. The more people that test the app, the more chance you have of catching issues early. You can use feedback to refine the design or functionality of your app before beta.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0c590 elementor-widget elementor-widget-heading\" data-id=\"1f0c590\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Launching the beta<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ec8cf elementor-widget elementor-widget-text-editor\" data-id=\"66ec8cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>It isn\u2019t always possible to launch a beta of an app, but if you can, you should. It\u2019s a chance to have more people test your app and for early adopters to provide feedback. As early adopters tend to be fairly knowledgeable about technology, they can act as a more qualified round of user testing.<\/p>\n\n\n\n<p>Beta testing is a valuable part of the mobile app development process and should not be overlooked if at all possible. Use the feedback to refine the app before launch and make sure your testers know you\u2019re doing it as it will help with marketing and word of mouth.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd75059 elementor-widget elementor-widget-heading\" data-id=\"dd75059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Launching the app<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7540f elementor-widget elementor-widget-text-editor\" data-id=\"4b7540f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Launching the app is the penultimate phase of mobile app development and usually the easiest. If you have performed the previous steps adequately, you should be able to launch the app in the<a href=\"https:\/\/support.google.com\/googleplay\/android-developer\/answer\/113469?hl=en-GB\" target=\"_blank\" rel=\"noreferrer noopener\"> Google Play Store<\/a> or<a href=\"https:\/\/developer.apple.com\/ios\/submit\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Apple store<\/a> or provide it to your users by another means.<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f90edf elementor-widget elementor-widget-text-editor\" data-id=\"6f90edf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>The app stores have their own list of requirements that will include a technical review and certification. This can take a while so be prepared for a wait. Once approved, you can launch your app.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9c26a24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c26a24\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d72b825\" data-id=\"d72b825\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b68f7d8 elementor-widget elementor-widget-heading\" data-id=\"b68f7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Post launch activities<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cbd53d elementor-widget elementor-widget-text-editor\" data-id=\"2cbd53d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Post launch activities include marketing, bug fixing, performance measurement and improvement. All are incredibly important in the success of a commercial app and will need to be given as much time and attention as the rest of the development process.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaa4bae elementor-widget elementor-widget-heading\" data-id=\"eaa4bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Marketing<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b427bee elementor-widget elementor-widget-text-editor\" data-id=\"b427bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Marketing your app includes using every channel at your disposal to get the word out about it. Use an app website, use social media, use reviews, use influencers, use paid ads, use SEO and use every marketing tool at your disposal to promote the app.<\/p>\n\n\n\n<p>Create a series of videos showcasing the app, showing people how to use it and answer frequently asked questions. This will help reduce queries and promote your app on YouTube and other video sites.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f972b8 elementor-widget elementor-widget-heading\" data-id=\"9f972b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>Bug fixes<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c843e1 elementor-widget elementor-widget-text-editor\" data-id=\"3c843e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Bug fixing is inevitable. If you invested time into testing, you should have quashed the worst, but some always slip through. No matter how thorough your QA and user testing, there will always be an unexpected feature or bug to contend with that won\u2019t appear until after launch.<\/p>\n\n\n\n<p>Make sure to allocate time after launch to refine and fix. Make sure to advertise what you\u2019re doing as responsive developers sell more apps!<\/p>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1433f76 elementor-widget elementor-widget-heading\" data-id=\"1433f76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>Performance measurement<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-486464c elementor-widget elementor-widget-text-editor\" data-id=\"486464c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Performance measurement looks at sales, reviews and feedback. It should provide quantifiable measures of how successful the app is, what the most requested changes or features are, the most common complaints and anything else you want to know.<\/p>\n\n\n\n<p>This measurement can be passive or more active. Passive measurement includes looking at sales and reviews. Active measurement can include surveys, targeted reviews and social media polls.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84c1cd4 elementor-widget elementor-widget-heading\" data-id=\"84c1cd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><strong>App improvement<\/strong><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6951bd2 elementor-widget elementor-widget-text-editor\" data-id=\"6951bd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>App improvement takes the feedback from performance measurement to direct future updates of your app. Build those improvements where feasible to steadily improve the app and give the audience what they want.<\/p>\n\n\n\n<p>Just remember to perform regression testing and full QA before releasing the updated version. Nobody wants to find unexpected features in an \u2018improved\u2019 version of an app!<\/p>\n\n\n\n<p>An app that has a responsive developer will sell more. An app that is continually refined and improved will also sell more. An app that is launched and left to its own devices may sell well initially but will always fail to retain interest. That\u2019s not something a developer or user wants to see.<\/p>\n\n\n\n<p>That\u2019s a high-level overview of the mobile app development process. There is, of course, a lot of detail missing from each of those sections but now you have a better idea of what\u2019s involved, what you need to learn and how much it costs to develop the average app.<\/p>\n\n\n\n<p>Good luck with your venture!<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have an idea for an app and want to see if you can bring it to fruition? Learn the entire process of mobile app development from beginning to end.<\/p>\n","protected":false},"author":923,"featured_media":14542,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-post-2.php","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[200],"tags":[346,666],"ppma_author":[3702],"class_list":["post-9864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-software-ux-ui","tag-mobile-app-development","tag-process"],"authors":[{"term_id":3702,"user_id":923,"is_guest":0,"slug":"david-attard","display_name":"David Attard","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/09\/David-Attard-150x150.jpg","user_url":"https:\/\/www.collectiveray.com\/%20","last_name":"Attard","first_name":"David","job_title":"","description":"David Attard is a Digital consultant at Switch Digital, a Digital Marketing Agency and Founder at CollectiveRay , a website that helps companies who use their website as a primary channel for the success of their business."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/923"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=9864"}],"version-history":[{"count":7,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9864\/revisions"}],"predecessor-version":[{"id":33819,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9864\/revisions\/33819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/14542"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=9864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=9864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=9864"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=9864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}