{"id":9191,"date":"2020-08-03T06:57:18","date_gmt":"2020-08-03T06:57:18","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=9191"},"modified":"2023-11-23T17:35:45","modified_gmt":"2023-11-23T17:35:45","slug":"how-to-do-digital-marketing-for-a-startup","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/consumer-tech\/how-to-do-digital-marketing-for-a-startup\/","title":{"rendered":"How to Do Digital Marketing for a Startup"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9191\" class=\"elementor elementor-9191\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-18689a1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18689a1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5165e843\" data-id=\"5165e843\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3663f4b8 elementor-widget elementor-widget-text-editor\" data-id=\"3663f4b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Wondering how to turn your billion-dollar idea into a reality?<\/p>\n\n\n\n<p><strong>Ideas that spread win!<\/strong><\/p>\n\n\n\n<p>Being an entrepreneur is full of risks. You need to swallow two bitter pills so that you don\u2019t regret later.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>For any startup, a remarkable idea is\u00a0<strong>not sufficient to succeed on its own.<\/strong><\/li>\n<li>No matter how advanced marketing strategies you employ,\u00a0<strong>If your product is not worth it, it will never succeed.<\/strong><\/li>\n<\/ol>\n\n\n<p>The truth can be harsh, and I hope that you believe in your idea, and you have covered all the necessary steps for the foundation of your startup.<\/p>\n\n\n\n<p>Now that we are on the same page, you must be ready with your fantastic idea. This article will act as a step by step guide to marketing for a startup.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770f209 elementor-widget elementor-widget-heading\" data-id=\"770f209\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\n<h2 class=\"wp-block-heading\"><strong>Why is Digital Marketing Essential for Startups?<\/strong><\/h2>\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e7b11c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7b11c3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62a4cad\" data-id=\"62a4cad\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6953a78 elementor-widget elementor-widget-image\" data-id=\"6953a78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"308\" height=\"205\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-4-1.webp\" class=\"attachment-large size-large wp-image-34302\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-4-1.webp 308w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-4-1-300x200.webp 300w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47a41f7 elementor-widget elementor-widget-text-editor\" data-id=\"47a41f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"has-text-align-center\"><em>Source: Pixabay<\/em><\/p>\n\n\n\n<p>A startup is your brainchild. Raising a toddler requires your full attention. Just like that, scaling your startup requires continuous effort. That\u2019s what makes it so challenging and full of ups-and-downs.<\/p>\n\n\n\n<p>Here\u2019s how good marketing helps to nurture your startup-<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bca37d4 elementor-widget elementor-widget-heading\" data-id=\"bca37d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\n<h3 class=\"wp-block-heading\">1)\u00a0<strong>Creates Brand Awareness<\/strong><\/h3>\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96a1d8d elementor-widget elementor-widget-text-editor\" data-id=\"96a1d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For a startup to succeed, creating awareness about the brand and the product is the utmost priority. This is because unlike established businesses, the possibility of\u00a0<strong>word-of-mouth marketing is quite low.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/branding-statistics\/#gref\" rel=\"noopener\"><strong>According to<\/strong>\u00a0<strong>Forbes<\/strong><\/a>, a brand that is available across all the platforms consistently is likely to reap\u00a0<strong>increased revenue by up to 23%<\/strong>.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Thus, digital marketing proves to be the Holy Grail to create awareness for your startup. Startups solve problems through innovation and innovation needs marketing.<strong>\u00a0If your audience does not know your product exists, how can they be interested?<\/strong><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3082763 elementor-widget elementor-widget-heading\" data-id=\"3082763\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>2)\u00a0<strong>Stand Apart from Competitors<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aef70e1 elementor-widget elementor-widget-text-editor\" data-id=\"aef70e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>When you work with a startup, just creating brand awareness is not enough. Especially if you have a lot of competition within your niche.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You need to convey to your consumers the following-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>What is\u00a0<strong>the idea<\/strong>\u00a0behind your startup?<\/li>\n<li>What is the one thing that makes you\u00a0<strong>stand apart<\/strong>\u00a0from your competitors?<\/li>\n<li>Why should the customers\u00a0<strong>choose you over other brands<\/strong>\u00a0within the same niche?<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Highlighting the following is a must to get a firm grip over the market-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>The problems your startup aims to solve.<\/li>\n<li>The mission and vision for your startup.<\/li>\n<li>The causes you work for.<\/li>\n<li>The contribution of your brand to the society.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p><strong>It has been shown that\u00a0<a href=\"https:\/\/www.smallbizgenius.net\/\" target=\"_blank\" rel=\"noreferrer noopener\">13% of the consumers are likely to pay 31-50%<\/a>\u00a0more for your product if they feel it has a positive impact on society.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e07aaef elementor-widget elementor-widget-heading\" data-id=\"e07aaef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>3)\u00a0<strong>Less Cost -- More Creativity<\/strong><\/h3>\n<!-- \/wp:heading --><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105a1cb elementor-widget elementor-widget-text-editor\" data-id=\"105a1cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Digital Marketing is way cheaper than traditional advertising. In the latter, one had to use newspapers, hoardings,<strong>\u00a0and magazines<\/strong>\u00a0for advertisements which turned out to be rather costly.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A separate marketing budget is no less than a luxury for budding startups. Social media marketing provides entrepreneurs with the perfect platform at no or nominal cost.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>There is an infinite scope of creative marketing campaigns through digital marketing. Digital marketing has come a long way from just pay-per-click advertising to value-based marketing techniques.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following are some of the best ways to market online-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Social Media Campaigns<\/li>\n<li>Minimalistic Posters<\/li>\n<li>Challenges<\/li>\n<li>Memes<\/li>\n<li>Contests<\/li>\n<li>Giveaways<\/li>\n<li>LIVE shows<\/li>\n<li>Customer Reviews and Testimonials<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b880b85 elementor-widget elementor-widget-heading\" data-id=\"b880b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>4)\u00a0<strong>Engage with Customers<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc93a15 elementor-widget elementor-widget-text-editor\" data-id=\"cc93a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>In traditional advertisements, conducting effective surveys and market research was a horrendous task. Digital marketing provides the advantage to acquire customers with more ways to engage.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9ebbaca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ebbaca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c0a303f\" data-id=\"c0a303f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29653a2 elementor-widget elementor-widget-image\" data-id=\"29653a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"384\" height=\"214\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-4.webp\" class=\"attachment-large size-large wp-image-34303\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-4.webp 384w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-4-300x167.webp 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01817b3 elementor-widget elementor-widget-text-editor\" data-id=\"01817b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Source:\u00a0<a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-83722\/attachment\/sproutsocial-social-posts-marketers-v-consumer-preferences-june2018\" class=\"broken_link\" rel=\"noopener\">SproutSocial-Social-Posts-Marketers-v-Consumer-Preferences-June2018<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Digital Marketing through social media helps in improving customer experience.\u00a0 The following <a href=\"https:\/\/www.ringcentral.co.uk\/digital-customer-engagement.html\" rel=\"noopener\">digital engagement<\/a> tactics would help you with a better grasp of consumers and their demands-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Polls<\/li>\n<li>Surveys<\/li>\n<li>Tutorials<\/li>\n<li>Online Help Desks<\/li>\n<li>LIVE sessions<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>In a study conducted by MarketingWeek, it was found that<strong>\u00a0<a href=\"https:\/\/www.marketingweek.com\/b2b-branding-where-is-the-love\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">B2B startups perform better with consumers when they use emotional marketing messages as compared to rational marketing messages.<\/a><\/strong><\/p>\n<!-- \/wp:paragraph -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f62eb9 elementor-widget elementor-widget-heading\" data-id=\"6f62eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>5)\u00a0<strong>Build Brand Loyalty<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64e8c01 elementor-widget elementor-widget-text-editor\" data-id=\"64e8c01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>According to a survey conducted by Invesp, it was noted that\u00a0<strong>59% of shoppers choose to buy products from the brands they already trust.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Source:\u00a0<a href=\"https:\/\/www.invespcro.com\/blog\/how-branding-influences-purchase-decisions-infographic\/\" rel=\"noopener\">https:\/\/www.invespcro.com\/<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This is what makes it difficult for startups in their early stages to penetrate the market. Hence building brand loyalty with customers should be one of the primary objectives for the startups.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Social Media provides excellent opportunities to hook customers by sharing ideas and stories behind the product. They have a tendency to go viral with their\u00a0<a href=\"https:\/\/www.invespcro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">best marketing strategies<\/a>.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8a2bd8 elementor-widget elementor-widget-image\" data-id=\"c8a2bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"384\" height=\"156\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-3.webp\" class=\"attachment-large size-large wp-image-34304\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-3.webp 384w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-3-300x122.webp 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d7713 elementor-widget elementor-widget-text-editor\" data-id=\"21d7713\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Source:\u00a0<a href=\"https:\/\/www.stepsetgo.com\/about-us.html\" rel=\"noopener\">https:\/\/www.stepsetgo.com\/about-us.html<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Startups like\u00a0<strong>\u2018Step Set Go\u2019\u00a0<\/strong>intending to promote a healthy lifestyle. Their strategy to provide rewards for walking went viral. It made \u2018Step Set Go\u2019 one of the most popular startups in India.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea661b elementor-widget elementor-widget-heading\" data-id=\"bea661b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>6)\u00a0<strong>Analyze Consumer Behaviour using Metrics<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47c9a9 elementor-widget elementor-widget-text-editor\" data-id=\"d47c9a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Digital Marketing provides you with a revolutionary tool that traditional advertising campaigns don\u2019t. That is, the ability to monitor your progress through detailed Insights and Statistics and that too in real-time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Through digital marketing, It becomes extremely efficient to track your growth,<strong>\u00a0Leads &amp; Conversions<\/strong>\u00a0generated through your strategies. It can be used to optimize your skills in providing an even better customer experience.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can further classify your strategies to\u00a0<strong>focus on different segments of customers. You can do this depending on their demographics, age groups, and locations.\u00a0<\/strong>It is also possible to match the needs of the customers according to the demand.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Looking to build an effective launch pad for your business ?, here are<\/p>\n<!-- \/wp:paragraph -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0999d2c elementor-widget elementor-widget-heading\" data-id=\"0999d2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>7)\u00a0<strong>Maximize Conversions\u00a0<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e3add elementor-widget elementor-widget-text-editor\" data-id=\"37e3add\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><em>Looking to build an effective launchpad for your business? here are\u00a0<\/em><em><strong><a href=\"https:\/\/www.profseema.com\/digital-marketing-2\/13-tips-to-build-a-landing-page-that-converts\/\" rel=\"noopener\">13 tips to build a landing page that converts<\/a><\/strong><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Digital Marketing can be an excellent platform to maximize leads and conversions for your startup. Most startups underestimate the potential of social media and thus fail to generate revenues.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following are the essential elements to maximize conversions for your startup-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Add links to your website whenever and wherever feasible.<\/li>\n<li>Add a Call-to-Action button at the end of the articles or blogs you create.<\/li>\n<li>Provide alternatives to subscribe or sign up to your website.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Not focusing on marketing is like digging the grave for your own startup.<\/p>\n<!-- \/wp:paragraph -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f840ac elementor-widget elementor-widget-image\" data-id=\"5f840ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"321\" height=\"384\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-3-1.webp\" class=\"attachment-large size-large wp-image-34305\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-3-1.webp 321w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-3-1-251x300.webp 251w\" sizes=\"(max-width: 321px) 100vw, 321px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d43536 elementor-widget elementor-widget-text-editor\" data-id=\"7d43536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Source:\u00a0<a href=\"https:\/\/mentorphile.com\/2017\/12\/01\/the-top-reasons-startups-fail\/\" rel=\"noopener\">https:\/\/mentorphile.com\/2017\/12\/01\/the-top-reasons-startups-fail\/<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>CB Insights analyzed the reasons for the failure of 101 startups. They found that Poor Marketing was the primary reason for the failure of 14% of startups. It was also a secondary basis for failure of the rest of the many startups.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Hence, if you are struggling with your startup, poor marketing might be one of the significant reasons. Nevertheless, let me help you out with the most effective marketing strategies.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Here\u2019s the step by step guide for digital marketing for startups-<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac23804 elementor-widget elementor-widget-heading\" data-id=\"ac23804\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h2><strong>The Groundwork for Startup Marketing<\/strong><\/h2>\n<!-- \/wp:heading --><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a1e6a9 elementor-widget elementor-widget-text-editor\" data-id=\"9a1e6a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Just like a great building cannot sustain on a weak foundation, the marketing for your startup requires substantial Groundwork. Here are some marketing strategies for startups to ensure a strong foundation-<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac250d3 elementor-widget elementor-widget-heading\" data-id=\"ac250d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>1)\u00a0<strong>Identify Your Niche Market<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9c295d elementor-widget elementor-widget-text-editor\" data-id=\"d9c295d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>You can only use a considerable amount of budget at the early stages.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Thus, while marketing for your startup, you need to figure out what demographic of consumers you serve.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>It is because this would help you target your potential customers. Now, if your startup is already established, you must\u00a0<strong>know all about your niche market<\/strong>\u00a0and the consumers who will benefit with your product.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But If you are still a rookie, here\u2019s how you can identify your niche-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Identify the problems<\/strong>&#8212; By identifying the problems you solve, you will be able to determine the customers who may benefit from your startup.<\/li>\n<li><strong>Estimate Market Size<\/strong>&#8212; Estimating the number of your potential customers will wonk wonders to your market research.<\/li>\n<li><strong>Consider Market Saturation<\/strong>&#8212; Examine whether your startup has competitors. This is the best time to stalk your competitors and decide if your startup can succeed.<\/li>\n<li><strong>Determine Profitability<\/strong>&#8212; Make sure your revenue model works with the data you collected.Ensure that your startup is capable of making big bucks.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Once you are confident about these four aspects of your niche, you are good to go.<\/p>\n<!-- \/wp:paragraph -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-393dee9 elementor-widget elementor-widget-heading\" data-id=\"393dee9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>2)\u00a0<strong>Scope of \u2018Otaku\u2019<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d381ef elementor-widget elementor-widget-text-editor\" data-id=\"9d381ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><strong>Otaku<\/strong>&#8212; Otaku is a Japanese Term, which is related to people\u2019s obsession with consuming new products or services. Otaku means experiencing something that you have never experienced before.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2137290 elementor-widget elementor-widget-image\" data-id=\"2137290\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"384\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-2.webp\" class=\"attachment-large size-large wp-image-34306\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-2.webp 512w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-2-300x225.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f2a70b elementor-widget elementor-widget-text-editor\" data-id=\"0f2a70b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Source:\u00a0<a href=\"https:\/\/www.slideshare.net\/SohamZemse\/how-to-get-your-ideas-to-spread-by-seth-godin-ted-talk-analysis-89372796\" rel=\"noopener\">How To Get Your Ideas To Spread By Seth Godin TED Talk Analysis<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The concept of Otaku was\u00a0<strong>introduced by Seth Godin. He also is called the Ultimate Entrepreneur for the Information Age.\u00a0<\/strong>This concept applies only to the startups that bring something new to the market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For such products<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>There is no competition. As a result,\u00a0<strong>comparing business models is not feasible.<\/strong><\/li>\n<li>Identification of a clear-cut niche is also tough.<\/li>\n<li>This makes it difficult to ascertain the answer to the question,\u00a0<strong>who to market?\u00a0<\/strong><\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>According to the concept of Otaku,\u00a0<strong>new products should be marketed to early adopters and Innovators<\/strong>. Using Otaku, the products or services to\u00a0<strong>spread through word-of-mouth\u00a0<\/strong>harmlessly maintaining the success of the startup.<\/p>\n<!-- \/wp:paragraph -->\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12970a7 elementor-widget elementor-widget-image\" data-id=\"12970a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"288\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-1-1.webp\" class=\"attachment-large size-large wp-image-34307\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-1-1.webp 384w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-1-1-300x225.webp 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee2bc75 elementor-widget elementor-widget-text-editor\" data-id=\"ee2bc75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Let us consider the case of a startup called Eterneva. Eterneva was an idea to\u00a0<strong>turn loved ones into gems after their death.<\/strong>\u00a0This bizarre idea owes its success to the early adopters.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The startup even ended up getting $600,000 investment from Mark Cuban.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Source:\u00a0<a href=\"https:\/\/austin.culturemap.com\/news\/innovation\/10-14-19-austin-ashes-to-diamonds-startup-shines-with-investment-from-mark-cuban\/\" rel=\"noopener\">https:\/\/austin.culturemap.com\/<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d237613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d237613\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f229b7\" data-id=\"9f229b7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff24f03 elementor-widget elementor-widget-heading\" data-id=\"ff24f03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>3)\u00a0<strong>Setting up a budget<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a2ccb elementor-widget elementor-widget-text-editor\" data-id=\"55a2ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>The one thing that makes your marketing stand out is the consistency over all the channels.At the end, it all boils down to monetary investment. For making the most out of your startup, you need to manage your capital.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><strong>57% of the startups do not even set up their budget<\/strong>\u00a0based on ROI analyses. So you have a good chance to overtake them by carefully planning your budget.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><em>Source:\u00a0<a href=\"https:\/\/alltopstartups.com\/2014\/10\/14\/startup-marketing-handbook\/#:~:text=%E2%80%9C57%25%20of%20startup%20marketing%20managers,budgets%20on%20any%20ROI%20analysis.%E2%80%9D&amp;text=Or%20maybe%20you%20want%20to,might%20just%20lose%20your%20hat).\" rel=\"noopener\">https:\/\/alltopstartups.com\/2014\/10\/14\/startup-marketing-handbook\/<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You need to optimize your budget for paid channels such as Facebook and Google advertising. At the same time, you must allocate enough capital for other platforms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>If you need a detailed guide, you can check out my article on\u00a0<a href=\"https:\/\/www.profseema.com\/digital-marketing-2\/how-to-budget-for-digital-marketing-secret-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Budget for Digital Marketing<\/a>.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-843887c elementor-widget elementor-widget-heading\" data-id=\"843887c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>4)\u00a0<strong>Product-Market Fit<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93cee70 elementor-widget elementor-widget-text-editor\" data-id=\"93cee70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Marc Andreesen (An American Investor and Entrepreneur) coined the term Product-Market fit. In simple terms, PMF means\u00a0<strong>the degree to which a product may satisfy the needs of the market.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Product-Market Fit is a point from which a\u00a0<strong>startup enters the fast-growth phase.\u00a0<\/strong>Achieving PMF, the company has the potential to produce exactly what consumers demand in the market.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>How to know if your startup has the potential of being Product Market Fit?<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>When customers appreciate the value of the product.<\/li>\n<li>When you achieve a remarkable number of Sales.<\/li>\n<li>When you can witness repeat sales.<\/li>\n<li>When you witness word-of-mouth marketing.<\/li>\n<li>When anything you post in the media tends to go viral.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>A Product-Market Fit in the present scenario of<strong>\u00a0COVID-19 can be for the N-95 respirator<\/strong>\u00a0<strong>masks<\/strong>. Following is the easiest way to test your product for the Product-Market Fit-<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f390ad3 elementor-widget elementor-widget-image\" data-id=\"f390ad3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"240\" src=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-2-1.webp\" class=\"attachment-large size-large wp-image-34308\" alt=\"\" srcset=\"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-2-1.webp 512w, https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/08\/unnamed-2-1-300x141.webp 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a01233d elementor-widget elementor-widget-text-editor\" data-id=\"a01233d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph {\"align\":\"center\"} -->\n<p class=\"has-text-align-center\"><em>Source:\u00a0<a href=\"https:\/\/productcoalition.com\/how-to-find-product-market-fit-a-practical-guide-290c40deed52\" class=\"broken_link\" rel=\"noopener\">How to Find Product\/Market Fit: A Practical Guide<\/a><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Fix your Target Audience-\u00a0<\/strong>Highlight your High Expectation Customer (HXC) through market research,<\/li>\n<li><strong>Figure Out your Value Proposition<\/strong>&#8212; Consider what makes your product stand out from your competitors.<\/li>\n<li><strong>Define Minimum Viable Product (MVP)<\/strong>&#8212; List all the primary features of your product that make it valuable. Further, you need to develop and test the prototype.<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589eda3 elementor-widget elementor-widget-heading\" data-id=\"589eda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><!-- wp:heading -->\n<h2><strong>Marketing through Paid Channels<\/strong><\/h2><!-- \/wp:heading --><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5df90b elementor-widget elementor-widget-text-editor\" data-id=\"a5df90b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>With the Product-Market Fit, you have laid a strong foundation for marketing your startup. Next, you need to focus on Marketing through Paid Channels.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1120c7d elementor-widget elementor-widget-heading\" data-id=\"1120c7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>1)\u00a0<strong>Google AdWords<\/strong><\/h3>\n&lt;!-- \/wp:heading --<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e12255 elementor-widget elementor-widget-text-editor\" data-id=\"1e12255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Startups can earn up to\u00a0<a href=\"https:\/\/www.disruptiveadvertising.com\/ppc\/ppc-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">$3 for every $1.6 spent on Google AdWords<\/a>. This is an excellent margin for a budding startup.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What can be better to promote your product than the most significant search engine in the world? Google AdWords allows you precision in targeting customers. It also provides you the ability to track your performance and payment only for results.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You can set up your Google Ads in the following steps-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Sign up for Google AdWords using the Google AdWords website.<\/li>\n<li>Considering your\u00a0<strong>estimated number of visitors\u00a0<\/strong>and\u00a0<strong>Cost Per Acquisition (CPA)<\/strong>, hence set your budget.<\/li>\n<li>Using the advanced search option, select your target audience according to the\u00a0<strong>target demographic and location.<\/strong><\/li>\n<li>You need to choose if you want your Ads to appear on the\u00a0<strong>Google SERPs<\/strong>\u00a0or you want them to be displayed on related websites.<\/li>\n<li>Next, you need to choose keywords, select your bid, and create the Ad you desire.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>You may contact my agency if you need help with marketing your startup.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following are some of the other examples of a startup marketing agency-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Blue Fountain Media<\/li>\n<li>Crafted<\/li>\n<li>RNO1<\/li>\n<li>Mayple<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7de1e3c elementor-widget elementor-widget-heading\" data-id=\"7de1e3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><h3>2)\u00a0<strong>Social Media Marketing<\/strong><\/h3><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4ebe4a elementor-widget elementor-widget-text-editor\" data-id=\"a4ebe4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>According to\u00a0<a href=\"https:\/\/www.mayple.com\/blog\/marketing-statistics-for-startups\" target=\"_blank\" rel=\"noreferrer noopener\">a survey conducted by Mayple\u00a0<\/a>consisting of 1000 startups,<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>70% startups use Facebook Marketing<\/li>\n<li>49% startups use Instagram Marketing and;<\/li>\n<li>47% startups use Twitter Advertising consistently.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Hence you can imagine how significant is the role of social media marketing for tech startups. If you have competitors, you will notice all of them being active on all social media platforms.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following are the social media platforms that you must utilize-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Facebook<\/li>\n<li>LinkedIn<\/li>\n<li>Instagram<\/li>\n<li>Twitter<\/li>\n<li>Reddit<\/li>\n<li>Tumblr<\/li>\n<li>Quora<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>Even if you consistently promote your brand over any five of these, your startup is sure to create a buzz.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Following are the advantages of promoting your startup through social media-<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>Promoted Posts on Facebook and Instagram are the best ways to\u00a0<strong>increase your engagement rate<\/strong>. It further results in boosting your Click Through Rates (CTR) through the links provided.<\/li>\n<li>Social Media allows you to\u00a0<strong>test unlimited permutations and advert variations<\/strong>\u00a0as possible.<\/li>\n<li>The more creative and out-of-the-box campaigns you create, the more is your chance of being successful and creating conversions.<\/li>\n<li>You can use\u00a0<strong>Insights and Conversion Trackers<\/strong>\u00a0to track your progress.<\/li>\n<li>You can also\u00a0<strong>leverage segmentation techniques<\/strong>, through which you can target a particular segment of your audience with specific ads.<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wondering how to turn your billion-dollar idea into a reality? Ideas that spread win! Being an entrepreneur is full of risks. You need to swallow two bitter pills so that you don\u2019t regret later. For any startup, a remarkable idea is\u00a0not sufficient to succeed on its own. No matter how advanced marketing strategies you employ,\u00a0If<\/p>\n","protected":false},"author":584,"featured_media":9192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[196],"tags":[512,472],"ppma_author":[3279],"class_list":["post-9191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-tech","tag-digital-marketing","tag-startups"],"authors":[{"term_id":3279,"user_id":584,"is_guest":0,"slug":"seema-gupta","display_name":"Seema Gupta","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_22217189-a721-49ad-99c8-77b033aaeded-150x150.jpg","user_url":"https:\/\/www.profseema.com\/","last_name":"Gupta","first_name":"Seema","job_title":"","description":"Prof Seema Gupta is the Chairperson of Post Graduate Program in Enterprises Management (PGPEM) and an associate professor of Digital Marketing at IIM Bangalore. She is the author of the book \u201cDigital Marketing\u201d, and has written case studies on interesting marketing issues in leading companies such as Volkswagen, Bosch, Park Hotels, DDB Mudra, Nielsen, etc and they are listed on Harvard business publishing portal."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/584"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=9191"}],"version-history":[{"count":7,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9191\/revisions"}],"predecessor-version":[{"id":34311,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/9191\/revisions\/34311"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/9192"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=9191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=9191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=9191"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=9191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}