{"id":8927,"date":"2020-07-15T09:15:58","date_gmt":"2020-07-15T09:15:58","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=8927"},"modified":"2023-11-28T15:00:31","modified_gmt":"2023-11-28T15:00:31","slug":"how-to-use-intelligent-pricing-to-create-an-aftermarket-profit-center","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/consumer-tech\/how-to-use-intelligent-pricing-to-create-an-aftermarket-profit-center\/","title":{"rendered":"How To Use Intelligent Pricing To Create An Aftermarket Profit Center"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8927\" class=\"elementor elementor-8927\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-8dccf92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dccf92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-296e89e\" data-id=\"296e89e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c7f7a9d elementor-widget elementor-widget-text-editor\" data-id=\"3c7f7a9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong>Bottom Line:\u00a0<\/strong>Manufacturers need to turn spare parts businesses into profit centers using intelligent pricing, protecting margins and creating a reliable source of revenue in these challenging times.<\/em><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-293d6bc elementor-widget elementor-widget-text-editor\" data-id=\"293d6bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>While this pandemic is impacting revenue across all manufacturers, it\u2019s the automotive aftermarket manufacturers who paradoxically have among the best conditions to spin out a spare parts business to create a profit center. Consider the following factors that favor automotive aftermarket manufacturers turning spare parts businesses into profit centers today:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li>McKinsey estimates the global automotive aftermarket to be worth $740B today, growing to $2.7T in 2030 due to rapid technology gains in vehicles.<\/li>\n<li>E-Commerce sales of automotive aftermarket products are flourishing today, projected to reach $28.4B in 2026,\u00a0<a href=\"https:\/\/www.aftermarketsuppliers.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">attaining a Compound Annual Growth Rate (CAGR) of 18.5% between 2020 and 2026.<\/a><\/li>\n<li>There are 300M lines in a typical high-end vehicle today, making software capabilities in the automotive aftermarket increasingly important,<a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/ready-for-inspection-the-automotive-aftermarket-in-2030\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">\u00a0according to McKinsey<\/a>.<\/li>\n<li>Safety measures are decreasing the use of public transportation, making the goal of extending a vehicle\u2019s useful life more important than ever.<\/li>\n<li>There are approximately 309M Americans affected by the stay-at-home and social distancing orders across the country, giving many vehicle owners more time for Do-It-Yourself (DIY) car improvement projects than ever before.<\/li>\n<li>The pandemic has sent used car prices plunging, making vehicles more affordable for first-time buyers and those looking for an economical vehicle replacement.<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aa9a8a elementor-widget elementor-widget-text-editor\" data-id=\"6aa9a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Turn Spare Parts Businesses Into Profit Centers With Intelligent Pricing<\/strong><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ee6a25 elementor-widget elementor-widget-text-editor\" data-id=\"6ee6a25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Getting Earnings before Interest and Taxes (EBIT) right is the cornerstone of transitioning a spare parts business into a profit center. To do that, manufacturers need to consider how an orchestrated approach to combining deal price, margin and profit can help grow EBIT and ensure the new profit center succeeds. Intelligent pricing is pivotal in making the transition to a profit center work as it can provide guard rails that guide which strategies or levers are going to deliver the most realizable EBIT gains.\u00a0<a href=\"https:\/\/www.mckinsey.com\/industries\/advanced-electronics\/our-insights\/industrial-aftermarket-services-growing-the-core\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">McKinsey\u2019s study, Industrial aftermarket services: Growing the core<\/a>, provides a framework that illustrates the importance of managing EBIT as the primary driver to turn a parts business into a profit center. The framework is shown in the following graphic:<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adc1c0f elementor-widget elementor-widget-image\" data-id=\"adc1c0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f060b9d8fb45300071297ee\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d688a6c elementor-widget elementor-widget-text-editor\" data-id=\"d688a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;How To Use Intelligent Pricing To Create An Aftermarket Profit Center&#8221; \n<figcaption><small>MCKINSEY\u2019S STUDY, INDUSTRIAL AFTERMARKET SERVICES: GROWING THE CORE<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d848c9c elementor-widget elementor-widget-text-editor\" data-id=\"d848c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>PROMOTEDGoogle Cloud\u00a0BRANDVOICE\u00a0| Paid Program<a>How No-Code And The Democratization Of Application Development Are Helping Businesses<\/a>UNICEF USA\u00a0BRANDVOICE\u00a0| Paid Program<a>Want World Peace And Prosperity? Invest In Children<\/a>Civic Nation\u00a0BRANDVOICE\u00a0| Paid Program<a>6 Ways Voter Engagement Leaders Are Mobilizing College Students During COVID-19<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph {\"fontSize\":\"medium\"} -->\n<p class=\"has-medium-font-size\"><strong>Why Intelligent Pricing Is the Cornerstone Of Creating A Profit Center<\/strong><\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573d7ab elementor-widget elementor-widget-text-editor\" data-id=\"573d7ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Successfully transitioning an automotive aftermarket spare parts business to a profit center involves having greater pricing, margin and cost control over all sales channels, greater visibility into bundled services costs, contract costs and contract coverage. Using deal price guidance, deal management and risk alerts as guardrails to optimize and maintain parts pricing is essential for keeping a new profit center on track. Once the guardrails are in place for direct sales and service, automotive aftermarket manufacturers roll out deal price guidance, deal management and margin analysis across all their channels.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bb0db elementor-widget elementor-widget-text-editor\" data-id=\"51bb0db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>\u00a0With an intelligent pricing platform in place, aftermarket manufacturers need to adopt the four strategies below to grow their new profit centers:\u00a0\u00a0\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul>\n<li><strong>Gain a greater share of aftermarket sales by launching deal price guidance as an integrated workflow in CRM, CPQ and price management systems.<\/strong>\u00a0Getting pricing guard rails in place to protect margins, combined with deal intelligence is key to gaining a greater share of an existing aftermarket. By setting and optimizing target list prices for aftermarket products while taking into account local competitive, market and regional factors, it\u2019s possible to improve quote-to-close rates. One of the most advanced software companies in this area is\u00a0<a href=\"https:\/\/www.vendavo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendavo<\/a>, whose\u00a0<a href=\"https:\/\/www.vendavo.com\/products\/pricepoint\/\" target=\"_blank\" rel=\"noreferrer noopener\">PricePoint<\/a>\u00a0application relies on machine learning to provide real-time insights on which pricing decision alternatives will most likely result in a sale, while also providing a customizable dashboard. PricePoint is capable of completing market-level simulations and builds on the decades of expertise Vendavo has in price optimization. \u00a0<\/li>\n<\/ul>\n<!-- \/wp:list -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c0682 elementor-widget elementor-widget-image\" data-id=\"15c0682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5f060ae78fb45300071297e5\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc9428e elementor-widget elementor-widget-text-editor\" data-id=\"bc9428e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;How To Use Intelligent Pricing To Create An Aftermarket Profit Center&#8221; \n<figcaption><small>VENDAVO.COM<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2eb8311 elementor-widget elementor-widget-text-editor\" data-id=\"2eb8311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:list -->\n<ul>\n<li><strong>Capitalize on customers\u2019 previous purchasing and margin histories by channel, product and region to understand what\u2019s driving current revenues and margins and by how much.<\/strong>\u00a0To launch a profit center successfully, manufacturers need to know how price, volume and product mix are interrelated to each other and how changes in one impact the others. Instead of just relying on price moves as the single lever for explaining current revenues and margins, relying on data analysis models that can factor in a wide variety of data is needed. Automotive aftermarket manufacturers with worldwide operations spanning a wide variety of regions and product lines customize data models so they can optimize pricing for each unique market they compete in. Add in the need for being able to define revenue and margin bridge analysis visually clearly and the need for machine learning-based systems capable of price, volume and product mix becomes clear.\u00a0<\/li>\n<li><strong>Improving deal intelligence across all indirect channels, including Value-Added Resellers (VARs), dealers and distributors will make or break the success of a new profit center.<\/strong>\u00a0Sales reps who sell for indirect channel partners are among the most important to a new profit center achieving its revenue and EBIT goals. They\u2019re also the most in-demand across the 10 to 15 manufacturers a typical indirect channel partner is also reselling. Providing reseller sales reps with dealer intelligence apps is an effective way to gain mindshare across all the channels critical to a profit centers\u2019 success. It\u2019s also a great way to get them earning commissions on the highest margin products, using AI-based guided selling apps to help them choose the best possible products by customer for upsell or cross-sell. One of the most proven approaches to fast-tracking deal intelligence across all indirect channels is using a cloud-based CPQ platform immediately accessible to every sales rep. Having an excellent CPQ system that improves product configuration, guided selling, pricing automation and quoting is another proven way to gain more in-channel sales.<\/li>\n<li><strong>Identify the resellers, sales cycles and pricing decisions that lead to price wars and cut them short to save valuable selling and sales operations time.<\/strong>\u00a0Intelligent pricing can find which factors are contributing to price and margin erosion, helping profit center leaders alleviate costly problems in the future. Using deal intelligence and margin bridge analysis together, risk assessments can be created that are triggered by patterns of competing on price to win deals. Sales VPs and Chief Revenue officers (CROs) at aftermarket manufacturers are setting thresholds for pricing performance by reseller with Intelligent Pricing and they can coach the resellers needing the most work. Averting price wars in just a quarter can save a profit center from years of pain, making Intelligent Pricing invaluable in aftermarket sales.<\/li>\n<\/ul>\n<!-- \/wp:list -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400f2ba elementor-widget elementor-widget-heading\" data-id=\"400f2ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><!-- wp:paragraph -->\n<p><strong>Conclusion<\/strong><\/p>\n<!-- \/wp:paragraph --><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-811bf5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"811bf5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9847c48\" data-id=\"9847c48\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fc86e8 elementor-widget elementor-widget-text-editor\" data-id=\"3fc86e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/operations\/our-insights\/aftermarket-services-the-near-term-growth-opportunity-in-targeting-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Aftermarket services: The near-term growth opportunity in targeting the right customers<\/a>, January 2019. McKinsey &amp; Company.\u00a0<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.aftermarketsuppliers.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automotive Aftermarket Supplier\u2019s Association<\/a><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/beyond-coronavirus-the-road-ahead-for-the-automotive-aftermarket\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Beyond coronavirus: The road ahead for the automotive aftermarket<\/a>, May 1, 2020.\u00a0McKinsey &amp; Company,<\/p>\n<!-- \/wp:paragraph -->\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc83dad elementor-widget elementor-widget-text-editor\" data-id=\"cc83dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:paragraph -->\n<p>Covid-19 impact on the automotive sector, KPMG, March 20, 2020<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/advanced-electronics\/our-insights\/industrial-aftermarket-services-growing-the-core\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Industrial aftermarket services: Growing the core,<\/a>\u00a0July 2017. McKinsey &amp; Company<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/automotive-and-assembly\/our-insights\/ready-for-inspection-the-automotive-aftermarket-in-2030\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Ready for Inspection \u2013 The Automotive Aftermarket in 2030<\/a>. June 2018. McKinsey &amp; Company<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.mckinsey.com\/business-functions\/operations\/our-insights\/selling-in-the-aftermarket-how-to-win-the-sales-street-fight\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"broken_link\">Selling in the aftermarket: How to win the sales street fight<\/a>, February 2019. McKinsey &amp; Company<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/hbr.org\/2006\/05\/winning-in-the-aftermarket\" target=\"_blank\" rel=\"noreferrer noopener\">Winning in the Aftermarket<\/a>\u00a0by Morris A. Cohen, Narendra Agrawal, and Vipul Agrawal, May 2006. Harvard Business Review<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Manufacturers need to turn spare parts businesses into profit centers using intelligent pricing, protecting margins and creating a reliable source of revenue in these challenging times.<\/p>\n","protected":false},"author":138,"featured_media":8928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[196],"tags":[454,455,456],"ppma_author":[2679],"class_list":["post-8927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-tech","tag-manufacturer","tag-pricing","tag-profit-margin"],"authors":[{"term_id":2679,"user_id":138,"is_guest":0,"slug":"louis-columbus","display_name":"Louis Columbus","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_65812956-54d2-4b01-9e05-0d23abb284c7-150x150.jpg","user_url":"https:\/\/softwarestrategiesblog.com\/","last_name":"Columbus","first_name":"Louis","job_title":"","description":"Louis Columbus is currently serving as Principal, IQMS. He is Marketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ &amp; ERP Solutions. He teaches MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. He has taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/8927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/138"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=8927"}],"version-history":[{"count":5,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/8927\/revisions"}],"predecessor-version":[{"id":34456,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/8927\/revisions\/34456"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/8928"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=8927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=8927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=8927"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=8927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}