{"id":8722,"date":"2020-06-30T07:20:25","date_gmt":"2020-06-30T07:20:25","guid":{"rendered":"https:\/\/www.experfy.com\/blog\/?p=8722"},"modified":"2023-11-30T16:58:51","modified_gmt":"2023-11-30T16:58:51","slug":"what-you-need-to-know-about-bi-in-2020","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/bigdata-cloud\/what-you-need-to-know-about-bi-in-2020\/","title":{"rendered":"What You Need To Know About BI In 2020"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8722\" class=\"elementor elementor-8722\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-69c9f0f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69c9f0f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11ab6bde\" data-id=\"11ab6bde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-437393f6 elementor-widget elementor-widget-text-editor\" data-id=\"437393f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>32% of R&amp;D teams regularly use four or more BI tools to do their work, leading all departments in 2020.<\/strong><\/li>\n<li><strong>BI\u2019s importance in Manufacturing grew 38% in the last year.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9bac9cc elementor-widget elementor-widget-text-editor\" data-id=\"9bac9cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>These and many other fascinating insights are from\u00a0<a href=\"http:\/\/dresneradvisory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dresner Advisory Associates\u2019<\/a>\u00a011<sup>th<\/sup>\u00a0edition of its popular\u00a0<a href=\"http:\/\/www.biwisdom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Business Intelligence Market Study<\/a>. The study is noteworthy for how well its findings quantify the shift BI strategies are taking from generating revenues to reducing costs and improving operational efficiencies. The study is based on interviews with respondents from the firms\u2019 research community of over 5,000 organizations as well as vendors\u2019 customers and qualified crowdsourced respondents recruited over social media. Please see page 14 for the methodology.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70c6bc4 elementor-widget elementor-widget-text-editor\" data-id=\"70c6bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Dresner Advisory Associates is also one of the few research firms making their ongoing research of COVID-19\u2019s impact on analytics and BI spending available free to the public. You can find their free updates on the\u00a0<a href=\"https:\/\/www.patreon.com\/DresnerAdvisory\" target=\"_blank\" rel=\"noreferrer noopener\">Dresner Community Site<\/a>.\u00a0<\/p>\n\n\n\n<p>Key insights from the study include the following:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3bf87 elementor-widget elementor-widget-text-editor\" data-id=\"6b3bf87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Operations, Finance, the C-Suite, and Sales are the top drivers of BI adoption in enterprises today.<\/strong>\u00a0Looking for new ways to reduce costs and more accurately interpret operational decisions\u2019 impact on financial performance, the departments most driving BI adoption are Operations and Finance. Organizations I\u2019ve spoken with what to know how operational decisions made in their core business impact their financial performance in real-time. BI is the approach they\u2019re taking to make this happen<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9428411 elementor-widget elementor-widget-image\" data-id=\"9428411\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3ef7b3c7e9c000678fe02\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fb7cd elementor-widget elementor-widget-text-editor\" data-id=\"48fb7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed469c0 elementor-widget elementor-widget-text-editor\" data-id=\"ed469c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Reporting, dashboards, data integration, data warehousing, and data preparation are top technologies and initiatives strategic to BI in 2020.\u00a0<\/strong>Dresner\u2019s research team looked at 41 different technologies and initiatives that are strategic to BI. Respondents\u2019 ranking of these 41 factors reflects BI maturing across the enterprise landscape evidenced by data integrating, data warehouses, and data preparation being high priorities. Second-tier initiatives include self-service, advanced visualization, data discovery, data storytelling, and cloud. The lowest priorities in 2020 include voice and video analytics, RPA, edge computing, complex event processing, IoT, and social media analysis.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e39a908 elementor-widget elementor-widget-image\" data-id=\"e39a908\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3ef3838b9430007c9ee3f\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33e28a0 elementor-widget elementor-widget-text-editor\" data-id=\"33e28a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3486287 elementor-widget elementor-widget-text-editor\" data-id=\"3486287\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>The top ten technologies and initiatives strategic to BI in 2020 are projected to see spending increases over last year.<\/strong>\u00a0Further proof that BI\u2019s maturity rate is accelerating in enterprises is seen in the graphic below. The top ten technologies ranked the most valuable from a strategic standpoint by enterprises are projected to see continued investment in 2020. While this may appear intuitive, the fact that their budgets didn\u2019t get trimmed shows that C-suite executives and leaders see BI delivering value today.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbe8ef elementor-widget elementor-widget-image\" data-id=\"7dbe8ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3efa0dc72730006b73b1b\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6b039 elementor-widget elementor-widget-text-editor\" data-id=\"5f6b039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786fcbf elementor-widget elementor-widget-text-editor\" data-id=\"786fcbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Retail\/Wholesale enterprises dominate all other industries in their adoption of sales planning and in-memory analytics, as many are having to redesign their supply chains, multichannel selling, and services strategies today.<\/strong>\u00a0Technology-based enterprises dominate all others in their adoption of cloud technologies. Healthcare dominates in its adoption of Human Capital Management (HCM) or people analytics.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d1e625 elementor-widget elementor-widget-image\" data-id=\"0d1e625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3efc9dc72730006b73b1e\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1bef42 elementor-widget elementor-widget-text-editor\" data-id=\"b1bef42\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fabfb elementor-widget elementor-widget-text-editor\" data-id=\"f1fabfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Martech (marketing technology) is driving a continual increase in BI\u2019s adoption in marketing over the last eight years as more enterprises look to quantify the financial contribution of marketing strategies.<\/strong>\u00a0Operations are the most effective department at getting BI adopted in an enterprise. Finance and the C-Suite follow as their collaborative focus is on knowing how their strategies drive financial performance. Over the last eight years, marketing has become more measurable thanks due to martech\u2019s proliferation of applications, platforms, and technologies, as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/sjbrinker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scott Brinker\u2019s<\/a>\u00a0excellent annual analysis of the landscape shows. Please see\u00a0<a href=\"https:\/\/chiefmartec.com\/2020\/04\/marketing-technology-landscape-2020-martech-5000\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Technology Landscape Supergraphic (2020): Martech 5000 \u2014 really 8,000, but who\u2019s counting?<\/a>\u00a0for additional information on the martech landscape today.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4478d40 elementor-widget elementor-widget-image\" data-id=\"4478d40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3eff10d528100075b2cce\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cff5ed elementor-widget elementor-widget-text-editor\" data-id=\"3cff5ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-339b136 elementor-widget elementor-widget-text-editor\" data-id=\"339b136\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Manufacturing dominates all other departments in prioritizing the importance of BI this year.<\/strong>\u00a0This finding reflects what I\u2019m hearing from eh many manufacturers I\u2019ve spoken with this year. The majority want to know how decisions on production runs, sourcing, supply chain, and quality impact their financial results faster than traditional reporting allows for. Add to that the uncertainty COVID-19 has created for all manufacturers, and the quickening pace of BI adoption is antidote they\u2019re looking for to find greater stability in turbulent markets.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95993b7 elementor-widget elementor-widget-image\" data-id=\"95993b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3f18a38b9430007c9ee46\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6031faa elementor-widget elementor-widget-text-editor\" data-id=\"6031faa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd99f2 elementor-widget elementor-widget-text-editor\" data-id=\"ccd99f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>The greater the uncertainty in an industry, the more likely their executive and C-suite leaders are using BI to search for greater stability.<\/strong>\u00a0\u00a0Retail\/Wholesale, healthcare, financial services, and technologies are the industries whose executive and C-suite leaders are most likely to adopt BI in 2020. Each of these industries is being redefined by the pandemic and its economic fallout today. Having real-time data interpreted using advanced analytics and BI techniques is proving to be effective in reducing risks and seeing the impact of decisions on financial performance. Because of these factors, executives and the C-Suite are the primary targets for BI use 80% of the time.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3121bd elementor-widget elementor-widget-image\" data-id=\"f3121bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3f04edc72730006b73b24\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31660cf elementor-widget elementor-widget-text-editor\" data-id=\"31660cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46eb38 elementor-widget elementor-widget-text-editor\" data-id=\"d46eb38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Smaller organizations are more adept at fast-tracking BI adoption n compared to their mid-size &amp; larger enterprise counterparts.<\/strong>\u00a0Consistent with previous Dresner research studies, their latest research findings show organizations with 100 employees or less are most adept at moving quickly on BI adoption and use. Besides being more efficient at making decisions, smaller, faster-growing businesses tend to have employees with deep knowledge expertise in key areas. The talent density of smaller, fast-growing startups with 100 employees or less is impressive, further accelerating BI adoption and use.<\/li>\n<\/ul>\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e691e0 elementor-widget elementor-widget-image\" data-id=\"2e691e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3f06e406024000722e6fa\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b922bc2 elementor-widget elementor-widget-text-editor\" data-id=\"b922bc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7679a97 elementor-widget elementor-widget-text-editor\" data-id=\"7679a97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>BI tools are most commonly used by R&amp;D, Business Intelligence Competency Centers (BICC), Marketing &amp; Sales, and IT in 2020.<\/strong>\u00a0\u00a0BI apps and tools continue to see growing adoption across all functional areas of enterprises. Executive management and the C-suite are most likely to concentrate on a single BI tool or app. In contrast, the data-intensive nature of the work R&amp;D teams are doing requires them to use a much broader base of apps and tools. One in three (32%) of R&amp;D teams regularly use four or more BI tools to do their work, leading all departments in 2020. Martech\u2019s growing influence on making marketing strategies more measurable is also reflected in Marketing &amp; Sales\u2019 use of 4 our more BI apps &amp; tools. \u00a0<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e91686b elementor-widget elementor-widget-image\" data-id=\"e91686b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3f0cc3c7e9c000678fe13\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-feecbc3 elementor-widget elementor-widget-text-editor\" data-id=\"feecbc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af8bef6 elementor-widget elementor-widget-text-editor\" data-id=\"af8bef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<ul class=\"wp-block-list\">\n<li><strong>Financial Services leads all others in the per capita adoption of BI apps and tools in 2020.<\/strong>\u00a0Further evidence of how enterprises are relying on BI as the antidote for uncertainty is seen in how many BI apps and tools they have adopted. Financial Services dominates all other industries, with 39% having four or more tools in use today. \u00a0Retail\/Wholesale respondents are most likely (85%) to use up to three but not more than three BI tools. Awareness of the number of tools in use is lowest in Consumer Services and Higher Education.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57537a1 elementor-widget elementor-widget-image\" data-id=\"57537a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/specials-images.forbesimg.com\/imageserve\/5ed3f374406024000722e71a\/960x0.jpg?fit=scale\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c70a528 elementor-widget elementor-widget-text-editor\" data-id=\"c70a528\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t&#8220;What You Need To Know About BI In 2020&#8221; \n<figcaption><small>SOURCE: DRESNER ADVISORY ASSOCIATES\u2019 WISDOM OF CROWDS\u00ae BUSINESS INTELLIGENCE MARKET STUDY 2020 EDITION<\/small>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21cf4d3 elementor-widget elementor-widget-text-editor\" data-id=\"21cf4d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing technology is driving a continual increase in BI\u2019s adoption in marketing over the last eight years as more enterprises look to quantify the financial contribution of marketing strategies. <\/p>\n","protected":false},"author":138,"featured_media":8723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[187],"tags":[387,389,388],"ppma_author":[2679],"class_list":["post-8722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bigdata-cloud","tag-bi","tag-marketing-strategies","tag-martech"],"authors":[{"term_id":2679,"user_id":138,"is_guest":0,"slug":"louis-columbus","display_name":"Louis Columbus","avatar_url":"https:\/\/www.experfy.com\/blog\/wp-content\/uploads\/2020\/04\/medium_65812956-54d2-4b01-9e05-0d23abb284c7-150x150.jpg","user_url":"https:\/\/softwarestrategiesblog.com\/","last_name":"Columbus","first_name":"Louis","job_title":"","description":"Louis Columbus is currently serving as Principal, IQMS. He is Marketing and Product Management Leader, Forbes Columnist, Software Expertise in Analytics, Cloud, CPQ &amp; ERP Solutions. He teaches MBA courses in international business, global competitive strategies, international market research, and capstone courses in strategic planning and market research. He has taught at California State University, Fullerton: University of California, Irvine; Marymount University, and Webster University."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/8722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/138"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=8722"}],"version-history":[{"count":14,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/8722\/revisions"}],"predecessor-version":[{"id":34567,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/8722\/revisions\/34567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/8723"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=8722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=8722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=8722"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=8722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}