{"id":613,"date":"2018-02-27T02:27:58","date_gmt":"2018-02-26T23:27:58","guid":{"rendered":"http:\/\/kusuaks7\/?p=218"},"modified":"2025-05-01T09:54:03","modified_gmt":"2025-05-01T09:54:03","slug":"the-dysfunctional-relationship-most-firms-have-with-ai","status":"publish","type":"post","link":"https:\/\/www.experfy.com\/blog\/ai-ml\/the-dysfunctional-relationship-most-firms-have-with-ai\/","title":{"rendered":"The dysfunctional relationship most firms have with AI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"613\" class=\"elementor elementor-613\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-17da5b6a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17da5b6a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bdeef6\" data-id=\"6bdeef6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56ee2ad2 elementor-widget elementor-widget-text-editor\" data-id=\"56ee2ad2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<strong><em>Ready to learn Machine Learning? <a href=\"https:\/\/www.experfy.com\/training\/courses\">Browse courses<\/a>\u00a0like\u00a0<a href=\"https:\/\/www.experfy.com\/training\/courses\/machine-learning-foundations-supervised-learning\">Machine Learning Foundations: Supervised Learning<\/a> developed by industry thought leaders and Experfy in Harvard Innovation Lab.<\/em><\/strong>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-d741a9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d741a9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bec661\" data-id=\"3bec661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb4ffe8 elementor-widget elementor-widget-text-editor\" data-id=\"eb4ffe8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe have a tendency to blame technology when things go wrong. I\u2019m the first to admit that after years of working in the technology industry I\u2019ve become more and more annoyed with the technology I use. As artificial intelligence (AI) capabilities have emerged in my smart phone keeping me on schedule, telling me how to get somewhere, or generally keeping me in line, I\u2019ve gotten conditioned to technology \u00a0just working.\u00a0 Except when it doesn\u2019t. That\u2019s when I want to throw that phone, espresso machine, laptop or home security pad into a blender. (Yes, it was a rough morning.)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-bb11939 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb11939\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d75f8a\" data-id=\"9d75f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69d234f elementor-widget elementor-widget-text-editor\" data-id=\"69d234f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI pioneers have provided us with a glimpse of and conditioned us to ambient AI making it hard to break up with each other. They have also set a very high bar on our expectations of what AI should do for our businesses. But, let\u2019s understand, Google was able to do this after two decades of research, curating collections and observing our every move. Apple too has tracked our app usage, music preferences, and daily lives through its iCloud. And Facebook sees our public and private conversations, what we share, and our personal opinions. Creepy, yes, but that is another conversation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5ccd63d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5ccd63d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2aec58b\" data-id=\"2aec58b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9f8815 elementor-widget elementor-widget-text-editor\" data-id=\"f9f8815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe point is that enterprises embarking on AI need to radically shift their approach to technology adoption and analytics. This is not a plug and play and bolt on strategy.\u00a0<em>It takes work to go from POC to a capability that comes close to our expectations of AI based on our consumer experience.\u00a0<\/em>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-c073c30 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c073c30\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fbb59b3\" data-id=\"fbb59b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-447575b elementor-widget elementor-widget-text-editor\" data-id=\"447575b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAI begins its education through observation, not instructions. It needs vast amounts of data to establish domain expertise. Even if you purchase an AI solution that promises that domain expertise upfront so the data and training is reduced, it still needs YOUR DATA and YOUR CONTEXT to do the job. You aren\u2019t programming a robot, you are building a relationship.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-f5de784 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5de784\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c65c83f\" data-id=\"c65c83f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c77a9b3 elementor-widget elementor-widget-text-editor\" data-id=\"c77a9b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnd so, it is not that AI is immature for enterprise use or value, necessarily. That was already proven by Google, Apple, and Facebook. The issue is that we, the enterprise, are the problem in the relationship for two reasons:\n<ul>\n \t<li><strong>We ignore the Observation Principle.<\/strong>\u00a0AI pioneers put in listening posts in their solutions long before they turned on intelligent services. They took the time to understand intent, behavior, personalities, and expectations. Projects to recognize cats was the stepping stone for expanding use and interaction with image content. Companies like Crowdflower built intelligent data quality capabilities by watching humans augment and fix data on a gig worker platform. We need to orient AI implementation around what the AI system till do and allow it to watch and learn.<\/li>\n \t<li><strong>We are really bad at data.<\/strong>\u00a0Start any analytic project and the first question is what data sources are needed. The next question is what do I need to do to prepare the data. Where we get the data in some ways is less important than what data we get. If AI needs to observe, raw data without context is a really bad school book. The other issue is that most organizations are still in the throws of executing on data strategies. Forrester\u2019s Data Management Playbook Benchmark study showed companies gave themselves low scores across the data management board. When they embark on AI, the deficiency in information competency becomes more evident.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-e3920fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3920fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-758fbde\" data-id=\"758fbde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b911206 elementor-widget elementor-widget-text-editor\" data-id=\"b911206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThese are not insurmountable challenges. They just require companies to:\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-9f3eabc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3eabc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc26e73\" data-id=\"fc26e73\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12fec41 elementor-widget elementor-widget-text-editor\" data-id=\"12fec41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<li><strong>Define business milestones.<\/strong>\u00a0Think about what the AI system should do and how to know it is doing a good job. That is always the goal with technology. The difference is understanding what value will be delivered and where. Even if the intent is to have a virtual agent directly interacting with a customer, the first phase may be only to provide insight or sit side by side with a live agent.<\/li>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-327e282 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"327e282\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ad5a92\" data-id=\"6ad5a92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f81b86 elementor-widget elementor-widget-text-editor\" data-id=\"6f81b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<li><strong>Create an education strategy.<\/strong>\u00a0Recognize the types of knowledge the AI system needs from recognizing objects, to understanding language, to being able to communicate, make decisions and actions to take.<\/li>\n \t<li><strong>Create the curriculum.\u00a0<\/strong>There is an order to how AI will learn that mimics the way humans take in information, understand, and determine what to do. To be effective at reading an X-Ray, part of learning may be to see an anomaly on the image and compare that to a CAT scan to detect a tumor accurately, just like a doctor would to confirm a diagnosis. Introduce information logically to educate AI from foundation to expert.<\/li>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-023e3ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"023e3ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0de0cbb\" data-id=\"0de0cbb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4197dbc elementor-widget elementor-widget-text-editor\" data-id=\"4197dbc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t \t<li><strong>Be realistic with result horizons.<\/strong>\u00a0Poor early results is not necessarily and AI killer. It just might mean you need to add additional training stages. Promises of results in weeks might be true for insights where humans are still the gate keeper on if those insights are used. But, launching an independent intelligent agent can take up to 2 years as AI progresses through its education. This is where business milestones right size expectations for value delivery.<\/li>\n \t<li><strong>Don\u2019t stop training.<\/strong>\u00a0As humans, we learn through additional experience but also by continuously sourcing information from blogs, articles, books, and conversation. Continuously add and expose your AI system to new scenarios, new insight, and allow it to collaborate more widely with other bots and people. This keeps your AI system a relevant virtual worker.<\/li>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-5c42583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5c42583\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28f6891\" data-id=\"28f6891\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369e8c5 elementor-widget elementor-widget-text-editor\" data-id=\"369e8c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThis article originally appeared at <a href=\"https:\/\/go.forrester.com\/blogs\/its-me-not-you-our-dysfunctional-artificial-intelligence-relationship\/\" rel=\"noopener\">Forrester<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>AI pioneers have provided us with a glimpse of and conditioned us to ambient AI making it hard to break up with each other. They have also set a very high bar on our expectations of what AI should do for our businesses. The point is that enterprises embarking on AI need to radically shift their approach to technology adoption and analytics. This is not a plug and play and bolt on strategy.&nbsp;It takes work to go from POC to a capability that comes close to our expectations of AI based on our consumer experience.&nbsp;<\/p>\n","protected":false},"author":231,"featured_media":3359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[183],"tags":[97],"ppma_author":[1618],"class_list":["post-613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-ml","tag-artificial-intelligence"],"authors":[{"term_id":1618,"user_id":231,"is_guest":0,"slug":"michele-goetz","display_name":"Michele Goetz","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g","user_url":"","last_name":"Goetz","first_name":"Michele","job_title":"","description":"Michele Goetz, Principal Analysts at Forrester Research, helps business and technology leaders navigate the complexities of their business by taking advantage of artificial intelligence, analytics, and information. She has been featured in The Wall Street Journal, Forbes, Inc., CIO.com, Cybertrend, Information Week, Analytics Week, and ITWorld."}],"_links":{"self":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/users\/231"}],"replies":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/comments?post=613"}],"version-history":[{"count":4,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/613\/revisions"}],"predecessor-version":[{"id":37751,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/posts\/613\/revisions\/37751"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media\/3359"}],"wp:attachment":[{"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/media?parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/categories?post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/tags?post=613"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.experfy.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}